Over the National Day (September 2) holiday, Hue welcomed a large number of visitors from near and far, creating a vibrant and bustling atmosphere. From the Imperial Citadel and heritage sites to scenic spots, craft villages, and community-based tourism destinations, visitors can be seen sightseeing, experiencing local activities, posing for check-in photos, and capturing memorable moments on their journey to discover the Ancient Capital.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

On August 19 and September 2, Vietnamese citizens will be granted free admission to heritage sites managed by Hue Monuments Conservation Center. The initiative offers an opportunity for visitors to explore Hue’s heritage during the public holidays, while gaining deeper understanding of the historical and cultural values of the Ancient Capital.

On the morning of August 1, Deputy Secretary of the City Party Committee and Chairman of the City People’s Committee Le Tri Thanh, together with Standing Committee Member of the City Party Committee and Permanent Vice Chairman of the City People’s Committee Hoang Hai Minh, conducted an on-site inspection of construction progress at the boarding inter-level schools (primary and secondary level) in the communes of A Luoi 3 and A Luoi 4. The inspection was aimed at reviewing overall progress, promptly resolving difficulties, and ensuring readiness for the 2026 - 2027 academic year.

During an on-site inspection, Secretary of Hue City Party Committee Nguyen Dinh Trung expressed confidence and reassurance in the methodical and well-executed response carried out by the relevant forces. He also commended the strong sense of responsibility and selfless dedication demonstrated by officers, soldiers, and all personnel involved.

Not only learning English, students of Thuy Bang Primary School (Thuy Xuan Ward) also bring the foreign language to historical sites by taking on the role of ‘Green Ambassadors’ to introduce the beauty of heritage in English.

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

On the evening of June 26, at the Thanh Toan Tiled-Roof Bridge Community Tourism Site (Thanh Thuy Ward), the City Cooperative Alliance, in collaboration with the Thanh Thuy Ward People's Committee, opened the 2026 Product Fair of Cooperatives, Affiliated Enterprises across the city, and Saigon Co.op.

At a workshop themed “Hoanh Son Quan – Ngang Pass: Historical and cultural issues” organized by Ha Tinh Historical Science Association and the People’s Committee of Hoanh Son Ward on the morning of May 21, delegates agreed that experiences of conservation and value promotion from the Hai Van Quan relic site in Hue City could be applied to Hoanh Son Quan.

34 ancient books, many of which are rare and one-of-a-kind artifacts, are currently on display at the exhibition “Tales from ancient pages” at the Co Mat Vien - Tam Toa historical site. Through pages tinted by the passage of time, a portion of the history, culture, and daily life of the Nguyen Dynasty comes vividly to life.