Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

Production lines operating across industrial parks, new factories set to break ground, and infrastructure projects nearing completion are all helping shape Hue’s emerging industrial landscape, raising expectations for a strong growth driver in 2026.

Following the Lunar New Year holiday of the Year of the Horse 2026, production activities at businesses across Hue have quickly resumed a new cycle. Production floors are once again bustling, and assembly lines are operating continuously to ensure export delivery schedules, laying the groundwork for the city’s 2026 growth targets.

This year’s Lunar New Year market has recorded a marked diversity in product categories, designs, and origins, ranging from traditional goods to newly launched domestic and imported products.

On the morning of January 18th, Hue Poetry Association organized a program to review the Association’s activities in 2025 and to launch the poetry collection “Returning to the Land of Huong Ngu”. This was an opportunity to reflect on the previous year's events while also presenting to the public a brand-new poetry anthology, the product of the Association's numerous lively creative and poetic exchange activities.

Based on the orientation to develop cultural and tourism spaces along the Nhu Y River, Thuan Hoa Ward is drafting a plan to establish a night street running along the river, with the expectation of creating a new, distinctive night-time tourism product that can effectively connect with the central pedestrian street axis of Pham Ngu Lao - Chu Van An - Vo Thi Sau.

Hue City’s budget revenue is entering a phase of strong momentum, with a revenue structure becoming increasingly diversified and sustainable. Alongside traditional sources such as textiles and garments, beer production and tourism, the rapid growth of industrial sectors is opening up significant new drivers for local budget growth.

In the closing days of the year, while many enterprises are racing to fulfill urgent orders, trade unions and employers are quietly working to care for union members and workers ahead of Tet (the Lunar New Year) - those who directly generate value in production.

The entrepreneurial journey of Ms. Tran Thi Thuy Duong, a member of the Women’s Union of My Thuong Ward, is the result of perseverance, creativity, and belief in the value of her hometown's specialties. A traditional product has been reimagined in a new version - tailored to modern tastes while preserving the soul of Hue crystallized ginger.

Held for the first time in Hue City, the International Tea Festival - Hue 2025 (taking place from December 10th to 12th) not only contributes to honoring Vietnamese tea culture but also is expected to serve as an important starting point, laying the foundation for the formation of a profound cultural, artistic, and tourism-oriented annual event, helping enrich Hue’s identity and enhance its attractiveness.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.