More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

More than 1,000 people from all three regions of the country, wearing traditional and modern ao dai, gathered in Hue for a parade. All of this created a vibrant, colorful, and festive atmosphere right in the heart of Hue City.

More than 450 artworks by students were submitted to compete in the preliminary round of the 2025 Children’s Book-Inspired Drawing Contest with the theme “Ao dai and Childhood”.

After more than four years of planning, preparation, and dedicated passion, Hue Culinary Association was officially launched on the evening of May 28. The initiative aims to build and elevate the culinary culture of Hue City, living up to its reputation as the “Culinary Capital of Vietnam.”

More than a month of being carried out, the archaeological excavation has revealed the foundation of Dai Cung Mon - the main gate of the Forbidden City of the Nguyen Dynasty. This is an important step forward in reconstructing the architectural symbol destroyed by war nearly 80 years ago.

On May 24, the University of Agriculture and Forestry, Hue University, organized a “Job Fair” in 2025.

In recent years the city has continued to promote Hue as a tourist destination through social platforms and inspiring people such as bloggers, vloggers, KOLs, etc., with the hope of making Hue tourism more well known.

Often compared to a “land of a thousand pines” in the heart of Hue, the two hills of Thien An and Vong Canh consistently captivate visitors with their poetic, romantic scenery. Already crowded on regular days, during the holidays they attract even more people who come to breathe in the fresh air and immerse themselves in the lush natural surroundings.

On the afternoon of May 4th, Department of Tourism reported that the total number of visitors to Hue City during the April 30th - May 1st holiday saw a sharp increase, estimated at 351.000 arrivals over the 5-day period from April 30th to May 4th.

With appealing flavors and unique artistic designs, entremet cakes (a type of dessert originating from France) have gained great attraction and are especially loved by young people, particularly on meaningful celebratory occasions.