While preserving traditional handcrafted techniques, unicorn head-making artisans in Hue are adapting designs and colors to suit consumer tastes, seeking to expand their markets at home and abroad.

Based on a survey of the market and tour bookings for the peak season for international visitors, many travel businesses said that the number of visitors to Hue has remained relatively stable. In which, European, Southeast Asian, and Northeast Asian markets continue to dominate.

Through trade fairs, buyer-seller matching programs and interprovincial and regional trade events, many of Hue’s distinctive products have expanded their distribution channels and reached a wider customer base beyond the locality. Strengthening regional linkages, combined with coordinated support before and after business matching activities, is expected to lay a foundation for more sustainable markets for local products.

At a workshop on ‘Promoting Vocational Education Development in Line with Business Needs’, organized by Hue City Department of Education and Training on the afternoon of October 2nd, delegates proposed a range of solutions to strengthen cooperation between government agencies, training institutions and businesses, with the aim of aligning workforce training more closely with labor market needs. The workshop was held in response to Vietnam Labor Skills Day (October 4th).

On the morning of September 23, the Ministry of Foreign Affairs, in coordination with Hue City People’s Committee, held a workshop to provide information on the Halal market and industries in Hue City.

Among the many varieties of fruit, Hue persimmons have a distinctive flavor of their own, especially the heritage varieties associated with century-old garden houses. As autumn arrives, persimmons begin appearing at markets, brightening homes and becoming increasingly popular for sale on social media.

On the evening of September 21, Hue City Young Entrepreneurs Association, in coordination with Kim Dong Park, and the Youth Union Chapter of the Faculty of Marketing and Commerce, University of Economics, Hue University, organized a Mid-Autumn Festival program themed ‘Enjoying Mid-Autumn Festival’ for children facing difficult circumstances in the city.

Changes in planning, infrastructure, and development space as Hue became a centrally governed municipality are opening up more room for the real estate market. However, experts said that this potential can translate into real value only when projects link to infrastructure, user demand, and the characteristics of a heritage city.

The showcase of signature products held as part of the 2026 Vietnam - Japan Local Cooperation Forum provided additional opportunities for domestic and international businesses to learn about their partners’ needs, explore markets and identify potential areas for future cooperation.

From heritage trains and North - South railway services to modern retail systems and international markets, Hue specialties such as frozen salt coffee, banh loc, banh nam and banh ep are gradually reaching consumers more widely through science and technology, innovation and new market-oriented thinking.

Seen from above, the market is neatly arranged in straight lines, clean and tidy. Therefore, it can be said that this is the most beautiful “squatting” market in Vietnam.

There are 40 stalls selling typical dishes located in front of the main gate of the market. The shops have signs, menus, pictures, and price listings in Vietnamese and English to help diners conveniently choose the dish.

The first international flight of the year 2024 just landed at Phu Bai International Airport on January 10th, carrying 226 Korean passengers who have come to visit and experience Hue.