Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.

Hue International Photography Festival 2023, which took place from September 10 to September 13 and was organized by Hue Monuments Conservation Center in collaboration with the Crossing Bridge 20Plus, attracted the participation of nearly 100 photographers from many countries, including Australia, Indonesia, Malaysia, Philippines, Singapore, and Sri Lanka, along with 19 photographers from localities throughout the country.

Within the framework of the conference "Meeting Thailand" taking place from August 3 to 4, 2023 in Dong Ha city, Quang Tri province, on August 4, Mr. Phan Quy Phuong, Vice Chairman of the Provincial People's Committee, had exchanges at the discussion session related to supply chain integration and promotion of cooperation on the East-West Economic Corridor.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.