Efforts to attract international tourists via direct air routes to and from Phu Bai International Airport have long been on the agenda, yet significant obstacles remain. While a number of charter flights have been introduced, their short-lived operation has put Hue at a competitive disadvantage in drawing tourists.

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.

From her journey to revive the craft of making dó (poonah) paper in the raw material area in the North, Ms. Tran Hong Nhung, the founder of Zó Project, has brought the story of dó paper and beeswax to Hue through hands-on experiences. Here, the craftsmanship techniques of the Dao Tien people are introduced and tested for integration into contemporary life.

On the morning of December 23, the exhibition “OMOCHA: The World of Modern Japanese Toys” was introduced to the public at AEON Mall Hue, offering visitors an opportunity to explore the evolution of Japanese toys from tradition to modernity through the lens of culture and creativity.

A large number of photographic and documentary materials highlighting the special relationship between President Ho Chi Minh and General Nguyen Chi Thanh were exhibited and introduced to the public on the morning of December 12th at Ho Chi Minh Museum of Hue City (No. 7 Le Loi Street, Thuan Hoa Ward).

Under the direction of the Ministry of Culture, Sports and Tourism, Vietnam National Administration of Tourism, Hue City People’s Committee, and Hue City Department of Tourism, the organizing unit - BamBoo Artists Agency - has introduced the large-scale Hue Mega Concert event series.

The art works by renowned artists from Hue, part of the collection of Hue Museum of Fine Arts, have just been introduced to the public. They are captivating not only for their emotional depth, but also as a special reunion of artists and art lovers.

On September 12th, the Department of Home Affairs, in collaboration with Hue College, organized the “Sustainable Job Fair 2025”.

On August 28, 1945, the people gathered at the Hue stadium for a rally to welcome the Central Delegation, which proclaimed the nationwide triumph of the General Uprising and introduced the National Liberation Committee as the Provisional Revolutionary Government, led by Comrade Ho Chi Minh as President.

“The beauty of Hue’s cultural heritage through sketching art” is the theme of an exhibition inaugurated by Hue Museum of Fine Arts, introduced to the public and visitors in Da Nang City on the evening of August 7.