On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

The book series “Phan Thuan An and Hue” (Tri Thuc Publishing House), including three volumes - History of Hue, Culture of Hue, and Folktales of Hue - was introduced on April 26 through a collaboration between the author’s family and relevant organizations.

On the morning of March 30, Deputy Director of the Department of Culture and Sports Bui Thanh Dung said that several adjustments will be introduced to the race stages in Hue as part of this year’s Ho Chi Minh City Television National Cycling Cup. The changes are expected to bring fresh and exciting experiences for both riders and fans.

Efforts to attract international tourists via direct air routes to and from Phu Bai International Airport have long been on the agenda, yet significant obstacles remain. While a number of charter flights have been introduced, their short-lived operation has put Hue at a competitive disadvantage in drawing tourists.

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.

From her journey to revive the craft of making dó (poonah) paper in the raw material area in the North, Ms. Tran Hong Nhung, the founder of Zó Project, has brought the story of dó paper and beeswax to Hue through hands-on experiences. Here, the craftsmanship techniques of the Dao Tien people are introduced and tested for integration into contemporary life.

On the morning of December 23, the exhibition “OMOCHA: The World of Modern Japanese Toys” was introduced to the public at AEON Mall Hue, offering visitors an opportunity to explore the evolution of Japanese toys from tradition to modernity through the lens of culture and creativity.

A large number of photographic and documentary materials highlighting the special relationship between President Ho Chi Minh and General Nguyen Chi Thanh were exhibited and introduced to the public on the morning of December 12th at Ho Chi Minh Museum of Hue City (No. 7 Le Loi Street, Thuan Hoa Ward).

Under the direction of the Ministry of Culture, Sports and Tourism, Vietnam National Administration of Tourism, Hue City People’s Committee, and Hue City Department of Tourism, the organizing unit - BamBoo Artists Agency - has introduced the large-scale Hue Mega Concert event series.

The art works by renowned artists from Hue, part of the collection of Hue Museum of Fine Arts, have just been introduced to the public. They are captivating not only for their emotional depth, but also as a special reunion of artists and art lovers.