From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

On the afternoon of June 13th, the Provincial People's Committee held a press conference to summarize the results of Hue International Arts Festival Week 2024, informing the media of the achievements during the six-day event.

According to statistics from the Department of Tourism, it is estimated that 101,000 tourist arrivals visited and participated in various activities during Hue International Arts Festival Week 2024 in the 7 days from June 6th to June 12th.

The skillful and unique art performances from domestic and international art troupes gathering in Hue have created a bustling and colorful Hue Festival 2024. Wherever art troupes pass by, it is like a bustling stage with drums, artists' laughter, and prolonged applause from tourists and people of Hue.

After the information that Hue International Arts Festival Week 2024 going to take place from June 7 to June 12 was announced by the organizing committee, the tourism industry and travel agencies have focused on promoting and introducing it to tourists, and supplementing and building tour programs to create more experiences for guests; all are ready to welcome tourists to Hue during this festival.

Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

On the evening of April 29th, at Thuan An beach, Thuan An ward, the People's Committee of Hue City organized the opening ceremony of “Thuan An – Call of the sea” festival 2024. The event was attended by Mr. Phan Thien Dinh, Member of the Standing Provincial Party Committee, Secretary of the City Party Committee, and Chairman of the City People's Council; city leaders; departments, agencies, units, enterprises; as well as domestic and international tourists.

In addition to the Hue heritage system, a large number of domestic and international tourists came to visit and offer incense of paying tribute at other historical sites in the province, with the largest number of tourists were at the Chin Ham historical relic site (An Tay Ward) and the Phan Boi Chau memorial site (Truong An Ward, Hue City).

On the afternoon of the 30th day of Tet, the incense village of Thuy Xuan (Thuy Xuan Ward, Hue City) became more crowded with many delegations of international tourists coming to visit, experience, and take commemorative photos.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.