As part of the Hue Festival Trade Fair 2026, the Business Matching Program between Hue City and other provinces and cities officially took place on the morning of June 13 at Hue City Cultural and Sports Square (No. 1 Ha Huy Tap St.).

On the morning of June 10, the Department of Tourism announced that Hue has officially been nominated in the Asia’s Leading Culture City Destination 2026 category at the World Travel Awards (WTA) for the Asia and Oceania region.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Hue City is the urban area with the highest density of trees in the country, with more than 64,000 trees lining its streets, parks, and lush green garden houses. These trees are cared for and protected by both local authorities and residents, beautifying the city while serving as a natural shield that brings a refreshing sense of coolness during the scorching summer heat.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.

On the afternoon of June 3, Vice Chairman of Hue City People’s Committee Ha Van Tuan had a courtesy meeting with Mr. Hiroshi OMURA, Director of Shizuoka City Environment Bureau, and a delegation from Shizuoka City (Japan), during their visit and working trip in Hue.

As part of its tourism promotion and air route development mission in China, on June 1, a delegation from Hue City attended the “Vietnam-China Aviation and Tourism Connectivity” program, organized by the Airports Corporation of Vietnam (ACV) in Shanghai, China.

The cooking class is included as part of Huetourist’s all-inclusive tour package. A local instructor takes the lead in demonstrating the process and helps visitors practice each step themselves. The selected dishes reflect the daily culinary traditions of Hue locals.

On May 29, as part of his visit to the Republic of Singapore, General Secretary and President To Lam, together with Singaporean Prime Minister Lawrence Wong, witnessed the exchange and announcement of a series of cooperation agreements between Vietnam and Singapore.

Though in his seventies, Excellent Artist Tran Thao (Phu Xuan, Hue) has never spent a single day without nha nhac (court music). He teaches it in classrooms, passing on his craft in his small house and maintaining a nha nhac club for over three decades now. Every year, he travels to An Giang, carrying with him the “music of the past” to share with others.

At the beginning of 2026, shuttlecock athlete Le Van Dong was honored with a commendation certificate from the Chairman of Hue City People’s Committee for winning the Men’s Team Gold Medal at the 3rd Asian Shuttlecock Championship in 2025.

A cocktail inspired by the flavors of Hue beef noodle soup earned bartender Pham Hoai Nam second prize at the Flavour Masters 2025 competition in France.

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

The longan wrapped in areca spatheis tied to generations of people in ancient Hue. Nowadays, this image gradually recedes into memory and is increasingly rare.

In the coming time, the tourism sector will enhance the promotion of culinary tourism through culinary events and festivals, and create unique culinary tours to promote the advantages of local cuisine and enhance the tourism experience for visitors.

Visiting Dam Chuon (Chuon lagoon) in Phu An Commune, Phu Vang District, Hue City at dawn, you will be astonished by the beauty of pink lotuses blossoming in the morning sunlight.

The exhibition “The Journey of Vietnamese Ceramics” has just opened at Kien Trung Palace - Hue Imperial Citadel, and it marks the beginning of a series of remarkable events under the Summer Festival - Hue Festival 2025.

In the ancient space of Thieu Phuong garden and Co Ha garden, over a thousand bonsai masterpieces, orchids, and ornamental stones gathered, creating a vibrant artistic picture that harmonizes nature, people, and heritage.

From the bus’s upper floor, tourists were easy to contemplate Hue City at night and take photos as they passed by Dong Ba Market, Phu Van Lau, Hue Railway Station, or enjoy the beauty of a poetic Hue City illuminated by the lights from Truong Tien Bridge and the lights reflecting from the Perfume River, etc.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.