For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

On the afternoon of August 5th, during a courtesy meeting with a delegation from Kyoto Environmental Activities Association (KEAA) led by Honorary Professor Tatsuro Niikawa, President of KEAA., Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People's Committee, reaffirmed that Hue highly values and wishes to further strengthen its friendship and cooperation with Kyoto, a city that shares many similarities with Hue in terms of history, culture, and the vision of sustainable heritage urban development.

At street level, visitors to Hue are often captivated by the warm smiles of Hue people, the moss-covered tiled roofs, and the gentle corners. Yet from above, Hue reveals another kind of beauty – one that is never overwhelming, but quietly compelling, inviting viewers to linger a little longer through the harmonious and graceful character of this heritage city.

Hue Today, Issue No. 485 features a wide range of stories that have attracted readers’ attention, including special mechanisms for the development of Hue as a heritage city, a proposal to establish Hue as Vietnam’s photography city in the future, as well as efforts to promote civilization in funeral practices, along with other notable current affairs covering the economy, culture, education…

As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.

From July 16 to 21, a delegation from Hue City, led by Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang, attended the 48th session of the UNESCO World Heritage Committee (WHC48) in Busan, South Korea. During the visit, the delegation also organized a series of large-scale cultural and tourism promotion events in Seoul and Busan.

On July 18th, the University of Sciences, Hue University, in collaboration with the University of Social Sciences and Humanities, Vietnam National University Ho Chi Minh City, the University of Social Sciences and Humanities, Vietnam National University Hanoi, and Hanoi National University of Education, will host the international scientific conference "Preserving and Promoting Cultural Heritage Values: International Experience and Vietnamese Practice".

Hue Today Issue No. 473 brings readers a wide range of notable stories covering politics, the economy, culture, and social welfare, with in-depth features highlighting Hue City's efforts to attract investment, promote its cultural heritage, expand urban space, and improve residents' quality of life.

For the very first time, Hue City will host the Hue Wonderverse Fest 2026 - an International Music and Heritage Festival envisioned to develop into an intellectual property (IP) annual cultural and music festival of the city.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.