Alongside cross-border trade promotion efforts and initiatives to showcase products at major trade fairs and exhibitions across provinces and cities, relevant departments and agencies have actively prioritized encouraging businesses to participate in locally organized trade promotion activities.

On the morning of April 19, the University of Economics, Hue University, held “The Job Fair Day 1 - 2026”, serving as a bridge between the university, businesses, and students.

On April 18, the University of Foreign Languages, Hue University (HUFLIS) held its 2026 Job Fair.

The first Binh Dien Commune Tet Fair - 2026 is taking place from February 12 to 13. Beyond boosting trade, the fair is also a culturally rich event, and an opportunity to promote the people and land of Binh Dien to friends and visitors from near and far.

On the morning of February 1, at Co.opmart Hue supermarket, Hue City Young Entrepreneurs Association, in collaboration with Hue City Cooperative Alliance and Saigon Co.op, held the opening ceremony for a Tet Fair themed “Stop by for Tet and you’ll like it - Step in and you’ll love it - Co.opmart Hue: Available on the shelf, ready to buy”.

The Cooperative Fair, held by the City Cooperative Alliance over two days, January 17 -18, at the Cooperative Economy Platform (16 Nguyen Luong Bang, Thuan Hoa Ward), was not only a shopping destination, but also a vital bridge bringing clean agricultural produce, OCOP products, and local specialties closer to consumers, contributing to spreading the value of the collective economy and building trust in local agricultural products.

On January 17, the counseling booth of the University of Medicine and Pharmacy, Hue University, at the 2026 Admissions and Career Counseling Fair, drew significant attention from a large number of high school students across Hue City and surrounding areas.

The agricultural fairs and highland markets organized by the City Farmers’ Association toward the end of 2025 have contributed to introducing and promoting local agricultural products that meet VietGAP and OCOP standards, as well as specialty products of ethnic minority communities in mountainous areas, giving them greater opportunities to reach wider markets.

Over three days from December 29th to 31st, Hue City Farmers’ Association organized the 2025 Highland Market Fair to promote, introduce, and seek market outlets for distinctive agricultural and handicraft products of ethnic minority and mountainous communities in the area.

On December 20th, the University of Medicine and Pharmacy, Hue University, in coordination with the Institute of International Education, organized the “European Study Abroad and Career Orientation Fair”.