If San Fernando has its giant lanterns, Hue, too, has cultural attractions that offer entertainment and immersive experiences. Hue-Singing performed on the Perfume River, accompanied by a one-of-a-kind water music stage, is one example.

Hue offers a wealth of experiences that invite people to unwind and restore their mental balance. Finding relaxation through sound is emerging as a new option, where the sound of bells, rhythmic beats, and vibrations help listeners relax, temporarily leave their daily worries behind and reconnect with their bodies and emotions.

From October 22 to 26, the first Vietnam Calligraphy Festival 2026, themed ‘Vietnamese Soul through Brushstrokes’, will take place in Co Mat Vien, No. 33 Tong Duy Tan St., Phu Xuan Ward. The event will feature a wide range of activities, including exhibitions, cultural exchanges and discussions, as well as hands-on calligraphy experiences.

The train trip connecting Hue and Da Nang has been ranked 10th on Condé Nast Traveler (US edition)’s list of top 20 best train trips in the world for 2026, as voted for by readers. The recognition highlights the appeal of Central Vietnam’s natural landscapes, cultural heritage, and railway tourism experiences.

On October 8, the University of Law, Hue University, in collaboration with the Friedrich-Ebert-Stiftung (FES) in Vietnam, held a scientific seminar titled ‘Commercialization of Intellectual Property: Experiences from Germany and Vietnam’.

More than just providing accommodation, Ms. Dinh Thi Phuong Thy (born in 1991, Kim Long Ward) brings visitors closer to local culture through everyday experiences such as making conical hats, making traditional Hue cakes, preparing Hue-style meals, and making lotus tea...

Beyond meeting the healthcare needs of local residents, Hue is welcoming an increasing number of international patients for medical examinations and treatment. Alongside its clinical expertise, advanced medical techniques and growing focus on service quality, the city has favorable conditions to develop healthcare services linked to tourism, wellness and cultural experiences.

Beyond visiting heritage sites, enjoying local cuisine and exploring traditional crafts, residents and visitors to Hue now have more interactive and creative ways to experience the city. From getting acquainted with the handpan and making wagashi by hand to painting and crafting, … small-scale workshops are adding new ‘colors’ to the life experiences in the Ancient Capital.

The ‘Hue Ancient Capital - Phong Nha: World Heritage Journey’ tourist train (HQ1/HQ2) has recently been launched, connecting famous destinations in Central Vietnam through an engaging rail travel experience. The new service offers a new way to connect destinations, while giving residents and visitors a wider range of options for travel and exploration.

By hosting the International Heritage and Music Festival - Hue Wonderverse Music Fest 2026, together with a wide range of activities, events, and festivals, Hue attracted large crowds of visitors for sightseeing and cultural experiences during the National Day Holiday.

This year’s National Day vacation (September 2nd) is again bringing a surge of tourists to Hue. Alongside careful facility preparation, many accommodation businesses in the city have proactively refreshed their services, paying attention to even small details in the guest experience to give visitors a joyful, comfortable holiday.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.