Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On April 25, Phong Dinh Ward organized the “Old Scent of the Ancient Village” Festival, featuring a variety of unique cultural and artistic activities that attracted a large number of locals and visitors to visit and experience.

On the afternoon of April 22, at Tang Tho Pavilion heritage site (No. 344 Dinh Tien Hoang Street, Phu Xuan Ward), Hue Monuments Conservation Center officially opened the exhibition titled “The Nguyen Dynasty’s Nine Urns: Documentary Heritage Through Images and Archival Materials - A Digital Experiential Approach to Heritage Education”.

On the morning of April 11, at Secret Affairs Institute - Tam Toa Complex, Hue Monuments Conservation Center, in coordination with Hue Museum of Royal Antiquities, Hai Ba Trung High School, and Nguyen Hue High School, organized a heritage education program titled “Reforms of Emperor Minh Mang”, in celebration of Vietnam Book and Reading Culture Day (April 21).

On the morning of March 30, Deputy Director of the Department of Culture and Sports Bui Thanh Dung said that several adjustments will be introduced to the race stages in Hue as part of this year’s Ho Chi Minh City Television National Cycling Cup. The changes are expected to bring fresh and exciting experiences for both riders and fans.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

On February 13th, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the Hue City Party Committee, and Chairman of the Hue City People’s Committee, conducted a field survey and inspection of inland waterway tourism routes to assess their current status, development potential, and prospects for investment in tourism products and services.

From her journey to revive the craft of making dó (poonah) paper in the raw material area in the North, Ms. Tran Hong Nhung, the founder of Zó Project, has brought the story of dó paper and beeswax to Hue through hands-on experiences. Here, the craftsmanship techniques of the Dao Tien people are introduced and tested for integration into contemporary life.

As part of experiential education activities aligned with the national general education curriculum, on January 23, nearly 300 students from Hue University of Sciences High School for the Gifted visited the Museum of Nature in the Central Coastal Region (No. 5 Diem Phung Thi Street, Vy Da Ward) for study tours and hands-on learning experiences.