On the afternoon of November 3, the Department of Industry and Trade held a conference to connect local agricultural products and specialties with modern distribution networks. The event brought together representatives of more than 20 local agricultural and specialty product businesses and production establishments, as well as representatives of distribution networks such as Aeon Hue, Co.opmart, and Bach Hoa Xanh.

With many dishes featuring distinctive local flavors, Hue leaves a lasting impression on international visitors. The city’s cuisine is an integral part of its appeal, giving travelers from around the world even more reasons to remember Hue long after their visit.

Through trade fairs, buyer-seller matching programs and interprovincial and regional trade events, many of Hue’s distinctive products have expanded their distribution channels and reached a wider customer base beyond the locality. Strengthening regional linkages, combined with coordinated support before and after business matching activities, is expected to lay a foundation for more sustainable markets for local products.

From the evening of September 12th through September 14th, Hue is expected to continue experiencing heavy to very heavy rain, with some areas forecast to receive more than 250mm. The prolonged rainfall has heightened the risk of flash floods and landslides in mountainous areas and along the streams, while low-lying and urban areas face an increased threat of flooding.

The 4th Hue Sports Festival, a sports event for community health, is taking place from July 17 to August 21. More than just a community sports festival, it is also designed to pursue broader and longer-term goals.

On the afternoon of June 23, the Phu Xuan Ward Women's Union organized a cooking competition themed “Flavours of home - Connecting through love”, attracting more than 130 participants. The event was held to celebrate the 25th anniversary of Vietnamese Family Day (June 28, 2001 - June 28, 2026).

Compared to many other coastal localities, Hue’s sea possesses a distinctly unique beauty, gentle and captivating in its simplicity and softness. In recent years, that beauty has become even more alluring thanks to the new coastal road and the recently completed bridge spanning the Thuan An estuary. From there, visitors coming to Hue can begin their journey from the clear blue waters of Lang Co Bay, travel along breezy coastal roads through Vinh Thanh, Thuan An, and Hai Duong, before continuing toward the peaceful seaside area of Quang Dien.

On May 14th in Hue, the Journalism Professional Training Center under the Vietnam Journalists Association, in coordination with the city’s Journalists Association, organized a specialized training course titled “Applying Artificial Intelligence and Automation in Multimedia Content Production” for more than 40 reporters, editors, and communications officers. Attending the event was Ms. Nguyen Thi Phuong Nam, journalist, Chairwoman of the city’s Journalists Association and Deputy Director of Hue Newspaper and Radio-Television Station.

On the morning of April 18, the Kun Marathon Hue 2026 officially kicked off at Ngo Mon Square, attracting more than 2,500 young runners from various provinces and cities across the country. Kun Marathon Hue 2026 was held in response to the VnExpress Marathon Hue 2026 (scheduled for April 19). In addition to the familiar 700-meter run combined with obstacle challenges set within Hue’s heritage space, this year’s event carried the message “Protect All Species” and incorporated a series of educational and experiential environmental activities.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.