The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

On March 21, in Ho Chi Minh City, Hue Association of fellow-countrymen in Ho Chi Minh City hosted an early spring reunion in a warm and heartfelt atmosphere, drawing over 400 delegates, fellow countrymen, businessmen, and intellectuals from Hue who are living, studying, and working in the southern region.

In the joyful atmosphere of the national election day, from early morning members of the Standing Committee of Hue City Party Committee went directly to polling areas to exercise their civic rights and responsibilities, while also inspecting and monitoring the organization of the election across the city.

Hue’s elevation to a centrally-governed municipality from early 2025 has taken place in a special context: the country is undergoing a major administrative restructuring, reducing the number of provinces and cities from 63 to 34. While 52 other localities are expanding through mergers, Hue has chosen a different path - no consolidation, no expansion by aggregation, but an upgrade built on its existing identity and structural foundation.

On the morning of February 25th, the Trade Union and Youth Union of Hue Central Hospital, in coordination with the hospital’s Hematology and Blood Transfusion Center, organized the “White Blouse - Red Heart” voluntary blood donation program, attracting nearly 400 officials, public employees, doctors, and medical staff.

The Huyen Tran Temple Festival, held on Ngu Phong Mountain in early spring, reminds later generations of the great contributions of Buddhist King Tran Nhan Tong and Princess Huyen Tran - historical figures who played a vital role in the work of expanding the border of Dai Viet toward the South.

I visited An Dinh Palace on a warm, sunny early spring day. Not counting the respectful foreign visitors pausing before each artifact, I figured that among the more than 20 young people bustling about in ao-dai, with flowers, striking various poses for photos, few knew that they were standing very close to the remnants of a famous theater from the end of the Nguyen Dynasty that has now completely disappeared: Cuu Tu Dai.

The song “Tinh ca Mua xuan” (“Spring Love Song”) by Tran Hoan, set to a poem by Nguyen Loan, was born in the spring of 1979 and spread quickly in life in the early years after the reunification. Nearly half a century later, the song still resonates, becoming one of the most beloved songs about spring in the treasure of Vietnamese music.

After moments of family reunion and New Year greetings to grandparents and parents, many local residents and visitors have chosen Hue Imperial Citadel as their destination for early spring outings, immersing themselves in a Tet atmosphere rich in cultural depth.

On the morning of February 5, at the Secret Affairs Institute - Tam Toa Complex (No. 33 Tong Duy Tan Street, Phu Xuan Ward), Hue Monuments Conservation Center officially opened a thematic exhibition titled “Horses and the Long Ma in Nguyen Dynasty Royal Culture” (Long Ma: dragon-horse), offering the public a culturally rich and profound exhibition space in the early days of Lunar New Year.