Hue Today No. 474 features a range of notable stories, including the city’s regular citizen reception program, the training of doctors for mountainous areas, ongoing DNA sampling to identify fallen soldiers, and a talk show by a professor with students on the enduring love for the ao-dai.

On the afternoon of July 14, a delegation from the Vietnam Fatherland Front Committee of Hue City, and socio-political organizations, led by Ms. Nguyen Thi Ai Van, Member of the Standing Committee of the City Party Committee, and Standing Vice Chairwoman of the Vietnam Fatherland Front Committee of Hue City, visited and encouraged officers and soldiers of Team 192, who are carrying out the “500 days and nights campaign to search, recover, and identify martyrs’ remains”.

After nearly a decade of sustained cooperation with Kanto International Senior High School in Tokyo, Japan, Hai Ba Trung High School in Hue City has developed a meaningful model of international exchange. Through classroom lessons, experiential activities, charity programmes and homestays in Japan, students from both countries have not only deepened their understanding of each other’s cultures but also broadened their intercultural awareness, strengthened their appreciation of cultural identity and fostered friendship between Vietnam and Japan.

“Books and Ao Dai - Nurturing Intellect and Honoring Vietnamese Identity” was the theme of an exhibition held by the City Library on the morning of July 9 at No. 29A Le Quy Don St. (Thuan Hoa Ward).

On June 27, at the Ethnic Cultural House of Khe Tre Commune (208 Khe Tre Street), the People's Committee of Khe Tre Commune organized the Khe Tre Highland Market - Second session of 2026, themed “Agricultural Products Market”. The event aims to showcase local products, promote the consumption of agricultural products, and introduce the highland cultural identity to people and visitors.

Cultural industries, based on knowledge, creativity, identity, and technology, are emerging as one of the key growth drivers for many nations. In this context, placing culture at the center of development strategy - as expressed in the spirit of Resolution 80-NQ/TW dated January 7, 2026, of the Politburo on the development of Vietnamese culture - is not merely a political orientation but an inevitable imperative of the era. ​

The culture and way of life in the highlands possess a unique charm. This appeal comes not only from the distinct customs, cuisine, and lifestyle, but also from the unique stories of the mountains and forests preserved by ethnic minority communities, as well as their cultural identities passed down through generations.

On the evening of May 30, the University of Agriculture and Forestry, Hue University, held the final round of the 7th Science Innovation and Agricultural Startup Idea Competition 2026, drawing the participation of lecturers, students, scientists, and business representatives.

From electric boat rides along the Ngu Ha River to ideas for night streets, culinary routes, and community cultural spaces, Phu Xuan Ward is gradually unlocking the potential of a “heritage ward”.

On May 27, Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People’s Committee, had a working meeting with a delegation from CNN International Commercial, led by Mr. Phil Nelson, CNN’s Executive Vice President, to discuss a media cooperation plan in the period of 2026 - 2030, aimed at promoting the core identity of Hue to the world.