With a conical hat painted with a Ly Dynasty dragon motif rich in Hue’s identity, K-pop star G-Dragon surprised fans when he appeared at Noi Bai Airport. That very hat was a creation of Maries Co., Ltd., founded and led by CEO Ho Thi Suong Lan, a businesswoman from Hue.

In response to the series of activities within the framework of the Autumn Festival themed “Hue in Autumn” of the National Tourism Year and Hue Festival 2025, the Department of Tourism, in coordination with Hue Monuments Conservation Center and the People’s Committee of Phu Xuan Ward, is preparing a variety of exciting programs for locals and visitors. Among them, the most anticipated highlight is the Unicorn-Lion-Dragon Dance Festival, Hue Unicorn dance performances, and the Mid-Autumn Lantern Parade through the streets in 2025.

On May 10, the Thuan Hoa - Phu Xuan inter-district Forest Protection Department received a rare and precious water dragon from a citizen who voluntarily handed it over.

According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

The Ngo Mon (Meridian Gate) Bell, Emperor Duy Tan’s Throne, a stone relief in the Minh Mang era, and dragon statues in the Thieu Tri era are 4 out of 33 artifacts recently recognized as National Treasures (NTs).

On the afternoon of November 27, the Provincial Women's Union, in collaboration with the Blue Dragon International (Blue Dragon Children's Organization), organized a conference to exchange experiences and implement support activities for children, adolescents, and women, as well as the prevention and combat against human trafficking, between Thua Thien Hue and Ha Giang provinces.

Ngo Mon Bell, the Throne of Emperor Duy Tan, the Stone Relief under the reign of Emperor Minh Mang and the Dragon Statue under the reign of Emperor Thieu Tri are the four artifacts requesting National Treasure Recognition in 2024. The Stone Relief under the reign of Emperor Minh Mang is currently on display for close-up look at Hue Museum of Royal Antiquities.

Recently, Thua Thien Hue has been particularly focused on attracting investment into industrial clusters.

As an annual event organized by Hue City People's Committee during the Mid-Autumn Festival and within the framework of the annual Hue Festival, this year's Unicorn - Lion - Dragon Dance Festival and Mid-Autumn Lantern Parade will be held over two days, September 6th and 7th, on the main streets of the city center.

56 exquisitely crafted dragon artworks made of ceramics by Tran Do, an artisan from Bat Trang pottery village of Hanoi, have been introduced to the public during the 2024 Hue International Arts Festival Week.