As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Vietnam’s National Tourism Year 2025.

After the renovation of Thuy Tien Lake Water Park (Thuy Bang Ward) and the comprehensive investment in transportation infrastructure in Thien An and Vong Canh Hill areas, by early 2025, visitors and locals alike will be amazed by the fresh and visually appealing landscape of this area.

On the morning of July 28, the project “Hue - A City to Reduce Plastics in Central Vietnam”, funded by the World Wide Fund For Nature (WWF) - Norway (through the WWF - Vietnam), received by Hue City People's Committee, in collaboration with the Provincial Department of Tourism, organized the inauguration of 5 waiting lounges and free water stations at tourist destinations, including: Thien Mu Pagoda, Bao Vinh Ancient Town, Ban Nguyet Bridge - Me Wharf, Vong Canh Hill, and Sinh Village wrestling area (Hue City).

With an average room rate of 43 USD, Hue ranks third in the top 8 cities with the best hotel room rates in Asia in April and May, the time of many festivals and holidays in countries.

In 2024, Lang Co Bay will celebrate its 15th year as a member of the Most Beautiful Bays in the World Club. It is time for the people of Hue and visitors to fully experience and connect with the natural resources of Lang Co, which have been generously bestowed upon this land.

Coming to Ngu My Thanh, visitors can engage in many activities with the local people, experience water activities, including seeking clams with feet, trawling, harvesting, knitting nets, and fishing.

In the first two days of Hung Kings Commemoration Day, anniversaries of Liberation Day (April 30), and International Labor Day (May 1), Hue tourism welcomed over 30.000 tourist arrivals, all hotels in the provincial area worked at full capacity.

This website contends that Hue is an outstanding cultural destination with unique features of the old Tet still being preserved, arousing the tourists' curiosity to exploit and learn about this city.

According to a report by the CNN on December 8, Google has just announced its annual roundup of Year in Search trends; covering various topics, including tourism.