The Department of Tourism has reported that during the Giap Thin Lunar New Year (Year of the Dragon), the number of tourists visiting Hue for sightseeing and experiences has significantly increased compared to that of the same period in 2023, with many accommodation facilities fully booked during the festive days.

On the morning of January 30th, the Organizing Committee of the “Tet Hue 2024” program held a press conference to provide information about the purpose, significance, and some activities within the framework of the Tet Hue 2024 program. The conference was attended by city leaders, departments, and journalists from central and local press agencies.

Mr. Nguyen Van Phuc, Director of the Provincial Department of Tourism, said that on the evening of January 26, within the framework of the ASEAN Tourism Forum (ATF), there was an award ceremony for the ASEAN Clean Tourist City Awards, taking place in Vientiane, Laos. The three cities representing Vietnam have been awarded (which will be effected from 2024 to 2026) namely: Hue (Thua Thien Hue Province), Vung Tau (Ba Ria - Vung Tau Province), and Quy Nhon (Binh Dinh Province).

On January 20th, the Department of Science and Technology, in collaboration with the Department of Intellectual Property and the Ministry of Science and Technology, held a ceremony of announcing, awarding and receiving the Protective Certificate of “Hue” Geographical Indication for Thanh Tra grapefruits of Thua Thien Hue province.

On the afternoon of January 12th, at Duyet Thi Duong (Royal Theater), Hue Monuments Conservation Center (HMCC) organized a Report on feasible research on the investment in the project of restoring, renovating, and embellishing Can Chanh Palace. Attending were experts, cultural and historical researchers and leaders of relevant departments and branches.

On January 11, leaders of Hue University and other related universities, departments, and faculties had a meeting with Mingsin University of Science and Technology, Taiwan (Mingsin University).

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

In the process of digitalizing ancient documents about Can Chanh Palace, Nguyen Tan Anh Phong and his collaborators discovered one of the two glass paintings currently hung at the Department of History, College of Sciences, Hue University is the precious painting which used to belong to Can Chanh Palace in the Imperial City.

On the morning of January 6, at the National Hero Memorial of Quang Trung - Nguyen Hue (An Tay Ward, Hue City), Hue City People's Committee held an incense offering ceremony to commemorate the 235th anniversary of Nguyen Hue’s Coronation and dispatching army to defeat the Qing army. The ceremony was attended by representative leaders of the city, departments, branches, unions and people in the area.

On January 4th, the Department of Tourism organized a conference to kick off the tourism sector's activities for the year 2024.