The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.

On July 10th, Thua Thien Hue Tourism Association, in collaboration with USA Poultry & Egg Export Council (USAPEEC), organized a workshop and cooking contest featuring American chicken dishes.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

Thua Thien Hue is focusing on building itself to join UNESCO's Creative Cities Network, with a focus on promoting cultural resources and creative culture as the foundation for sustainable urban development.

Among the top 10 records for Asian culinary dishes and specialties this year, Thua Thien Hue has two records recognised as Asian records, which are mussel rice (com hen), a culinary dish, and sesame candy (me xung), a local specialty.

Along with six typical dishes of Hue that have been honored, many other dishes from the localities in Thua Thien Hue could continue to make it into the top "1,000 typical Vietnamese culinary dishes" and contribute to promoting the Vietnamese brand globally through culinary culture.

Thua Thien Hue boasts nearly 1,300 culinary dishes, ranging from royal delicacies to everyday local food. To preserve these characteristic Hue dishes and promote the local food culture both nationally and internationally, the implementation of 3D digitization is necessary.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

On the evening of November 7th, the Vietnamese Cuisine Culture Association held a ceremony to announce and present certificates for the outstanding culinary dishes of Thua Thien Hue province in phase I – 2022, and launched the nomination voting for the second phase in 2023 of the “Journey to discover the typical cultural value of Vietnam’s cuisine”, and awarding membership certificates to the Culinary Culture Association of Thua Thien Hue.

On the afternoon of October 26, Hue College of Tourism, in collaboration with Cholimex Food Company, organized a competition in search of Hue culinary ambassador - season 4, 2023, with the theme “Delicious Hue Dishes”.