In addition to historical sites and beautiful landscapes, shopping streets, culinary quarters, and other distinctive urban areas are essential factors contributing to the appeal and revenue of the tourism industry in many countries.

After more than four years of planning, preparation, and dedicated passion, Hue Culinary Association was officially launched on the evening of May 28. The initiative aims to build and elevate the culinary culture of Hue City, living up to its reputation as the “Culinary Capital of Vietnam.”

Recently, Hue beef noodles was selected by the culinary website Taste Atlas for the list of "100 best soup dishes in the world," with Pho ranked 6th and Bun Bo ranked 16th.

Alongside bo kho (beef stew) and com tam (broken rice), bun bo Hue (Hue beef noodles) has just been ranked among the 100 best breakfasts in the world for 2025 by the renowned culinary website TasteAtlas.

With the theme “Vietnamese Culinary Exchange”, the Hue - Culinary Capital festival is not only an activity within the framework of the National Tourism Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.

According to the information from the Center for Trade Investment and Promotion, and Business Support, the center is accompanying the launch of the Kinh Do Specialty Cultural and Culinary Experience Complex at the Song Centre Hue.

Along with pho, bun rieu, bun cha ca, banh canh, and others, bun bo Hue (Hue beef noodle soup) is one of the delicious Vietnamese dishes featured in the “Top 100 best soups in the world” list, recently announced by the renowned culinary website Taste Atlas.

Once the sous chef of a five-star hotel in Hue and a multiple award-winning chef, Tran Huy Cuong took an unexpected turn in his career, venturing into entrepreneurship in his 50s. Driven by the desire to “turn simple things into specialties,” he chose the figs as the starting point for his journey to bring Hue’s traditional culinary products to Vietnamese dining tables and beyond.

Hue is famous for its delicious cuisine, and the local authorities are actively promoting the brand name “Hue - The Culinary Capital”. However, the city has yet true food tours (Food Tour) in a proper and structured manner.

Culinary culture not simply is about food but also contains stories about the vibrant life of indigenous people. In the vast Truong Son mountains, the dishes of Ta Oi, Pa Co, Co Tu ethnic groups are rich with the flavors of the forest from available natural ingredients, combined with age-old secrets, creating unique values found nowhere else.