Based on a survey of the market and tour bookings for the peak season for international visitors, many travel businesses said that the number of visitors to Hue has remained relatively stable. In which, European, Southeast Asian, and Northeast Asian markets continue to dominate.

Irrigation and hydropower reservoirs in the area continue to operate safely. The Sub-department of Irrigation and Climate Change (the Department of Agriculture and Environment) has prepared plans to proactively operate reservoirs and ensure the safety of downstream areas under different rainfall scenarios.

On September 8, 2026, Hue City People’s Committee issued Plan No. 519/KH-UBND to implement Conclusion No. 372-KL/TU of the City Party Committee. The plan continues the implementation of Resolution No. 04-NQ/TU on building Hue into one of the country’s major and distinctive centers of culture and tourism, and Resolution No. 37-NQ/TU on developing tourism and tourism services for the 2025–2030 period, with a vision to 2045.

In Binh Dien Commune, people with knowledge of Pa Hy culture are directly teaching traditional folk songs, dances, and musical instruments to younger generations. Through the Pa Hy Traditional Folk Song Club, the cultural heritage continues to be passed down.

Autumn has already descended upon the land, yet crape myrtles continue to bloom brilliantly across Hue’s parks and streets. This is the flower chosen to be engraved on Cao Dinh (the Great Urn), the first and largest of Cuu Dinh (the Nine Dynastic Urns) in the Imperial City.

From the evening of September 12th through September 14th, Hue is expected to continue experiencing heavy to very heavy rain, with some areas forecast to receive more than 250mm. The prolonged rainfall has heightened the risk of flash floods and landslides in mountainous areas and along the streams, while low-lying and urban areas face an increased threat of flooding.

On September 11, the Sub-department of Irrigation and Climate Change reported that irrigation and hydropower reservoirs in the area continue to operate safely. The Department of Agriculture and Environment has prepared reservoir operation scenarios for forecast rainfall levels, ranging from 250 to 500 mm.

Over nearly 70 years of development, Hue University has built a strong foundation in education, scientific research and intellectual talent. Building on this foundation, the university continues to innovate, improve quality and gradually strengthen its position within the national higher education system while advancing international integration.

A group of young people who continue “the story of Hue’s lotus” by giving it new life beyond culinary products or the blossoms that brighten every summer, through decorative items, gifts, and unique accessories.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.