After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.

On the morning of February 13, the 2026 Traditional Fishing Boat Racing, organized by Thanh Thuy Ward, took place on the Nhu Y River (at Thanh Thuy Tiled-Roof Bridge Community Tourism Site).

On February 13, the Party Committee, authorities, and people of Thanh Thuy Ward organized an art performance titled “Celebrating the Party, the Spring, and the Success of the 14th National Party Congress”, and the “Tet in the countryside of the Tiled-roof Bridge” program at the Thanh Toan Tiled-roof Bridge community tourism site.

This was among the key outcomes shared at the Conference on Reviewing the Implementation of Resolution 05/2019/NQ-HDND issued by the Provincial People’s Council (now Hue City People’s Council) on policies supporting community-based tourism (CBT) development in Thua Thien Hue Province (now Hue City) through 2025. The conference, organized by the Department of Tourism on the morning of November 12th, gathered representatives from departments, agencies, and 40 communes and wards across the city.

Under the majestic roof of the Guol, amidst the resonant gongs of the festive season, the Co Tu people of Doi Village are steadily awakening the potential of community-based tourism. They are creating livelihoods right on their homeland while preserving and sharing the traditional cultural values of their village.

Aiming to create a clean, friendly tourism environment for the health of the community, efforts to prevent and control the harmful effects of tobacco at accommodation facilities, hotels, and resorts in Hue City have recently been strengthened and effectively implemented. Many hotels not only strictly comply with legal regulations but have also creatively developed smoke-free models in alignment with green and sustainable tourism development.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

On the morning of April 26th, the People’s Committee of Phong My Commune, Phong Dien Town, officially launched the O Lau Upriver Ecotourism Site (Ham Heo). This community tourism site was previously recognized by the provincial government under Decision No. 954/QD-UBND dated March 28th, 2021.

Ngu My Thanh, a long-standing fishing village by Tam Giang lagoon (Quang Loi, Quang Dien, Hue City) has become well-known in the tourism community of the Ancient Capital, and it is recognized by the People’s Committee of Hue City as a community-based tourism destination.

Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.