Following the Ban Soc Ceremony of the Nguyen Dynasty, held on the very first day of 2026, Hue officially kicked off its year-long Hue Festival celebrations.

On June 24, Hue City Women’s Union, in coordination with the city’s Forest Protection Department, the Global Environment Facility (GEF), the Small Grants Programme (SGP), and the United Nations Development Programme (UNDP), organized the program “The Cultural Colors of the Bru - Van Kieu People” in Phuc Loc Village, Hung Loc Commune.

Against the backdrop of the Perfume River, the elegant melodies of Hue Royal Court Music intertwined with the youthful rhythms of J-pop performed by Japanese singer Kawanishi Natsuki, along with a series of impressive artistic performances from South Korea, set the stage for a vibrant and colorful opening ceremony of Hue International Music Week 2026 on the evening of June 13.

Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

As part of the 1st Festival of Culture, Sports, and Tourism of Ethnic Groups in Mountainous Areas, on the morning of May 30, the Highland Culinary Festival and Traditional Cooking Contest officially launched at A Luoi 2 Commune Market.

It had been a very long time before the elderly painter Tran Van Mang, from the old quarter of Bao Vinh, made a “comeback.” His paintings are much like his personality: strong, decisive, yet soft and full of emotion.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

A large number of locals and visitors attending Hue Nam Temple Festival (Hon Chen Temple) joined the road procession, traveling from Thien Tien Thanh Giao Holy Place (352 Chi Lang Street) to Thuong Bac Park along the Huong River (Tran Hung Dao Street, Phu Xuan Ward).

As if by a twist of fate, the two painters Hoang Dang Khanh and Tran Anh Huy are not only friends but also share a deep passion for art, culminating in their joint exhibition titled “Ky uc thap mau” (“Memories Illuminated in Color”).

On March 7, the City’s Women’s Union organized the “Brilliant March” Festival, featuring a series of meaningful activities, including a mass dance performance, the “Golden Bell Challenge” contest on the Law on Elections of the National Assembly and People’s Councils and Party Congress resolutions at all levels, the “Colors of Traditional Craft Villages” exhibition, along with various engaging communication activities…

As Christmas approaches, many coffee shops in the center of Hue City become sparkling and vibrant, attracting a large number of people who come to enjoy, have fun, and take photos.

After more than 13 years of her journey with this type of sweets, Ms. Vu Thi Thuy, co-founder of Song Thuy Wagashi, has introduced these unique sweets to participants who love Japanese cuisine through a workshop in Hue.

As a new technology launched in Hue, works at the museum can interact with visitors through different effects and movements.