On the afternoon of March 14th, at the Provincial People's Committee office, Vietnam Airlines signed a sponsorship agreement with the Organization Board of Hue Festival 2024, officially becoming the primary carrier for the event, with a sponsorship amounting to 1.2 billion Vietnamese dong.

On the morning of March 7, the Provincial People's Committee held a meeting and awarded the title "Honorary Citizen of Thua Thien Hue Province" to Ms. Andrea Teufel, Chief Representative of the German Association for the Preservation of Cultural Heritage; and Ms. Kazuyo Watanabe, Chief Executive Officer of the Asian Children’s Care League.

Beautiful custard apple varieties from Thailand, Taiwan, and even our own Vietnamese sugar apples grown and cared for by Mr. Nguyen Quang My, the owner of Quang My Garden, will be supplied to the market in Hue during this Lunar New Year. These are the "sweet fruits" after 2 years of Mr. My's hard work in transforming the land of Huong Tra hills to grow fruit trees for commercial purposes.

That memory, which exists on many roads and gardens of the people of Hue, has gained more motivation, become a consciousness, and spread sustainably since the government authorities showed their interest and took care of it.

With the initial numbers of 3 11-seat electric cars, 23 electric bicycles and 50 bicycles, visitors will have the opportunity to explore the heritage sites, enjoy fresh air, and admire the beautiful scenery of Gia Long Emperor’s mausoleum.

Having worked in Ho Chi Minh City for 10 years and being at the peak of his career, Nguyen Duc Tung, Director of X10 Digital Company, chose to return to Hue with the dream of building a “creative factory” in his homeland.

The newly launch of the application “Hue City Passport” will enhance the freshness of travelers’ journey in discovering Hue. The provincial tourism sector is keeping carrying out digital transformation to create more new benefits and experiences for tourists.

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.

On the afternoon of December 23rd, the University of Medicine and Pharmacy, Hue University in collaboration with the Vietnam-German Friendship Association in Thua Thien Hue province organized the event “Study abroad and Career orientation in the Federal Republic of Germany.”

Nha Nhac or Hue royal court music emerged during the early years of the Ly Dynasty (from 1010 to 1225), but it was not until the Nguyen Dynasty (1802 - 1945) that this type of music truly flourished and became a heritage of the nation and humanity. Through many ups and downs, the Hue royal court music has been carefully preserved and empowered through generations, acting as a strong connection of the past with the present and the future.