A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Tourism is increasingly becoming a key economic driver for many countries. However, the challenge lies in how to develop and capitalize on tourism without exceeding nature’s carrying capacity, while also contributing to its conservation.

Among the approximately 70 traditional villages living on practicing crafts in Hue, the craft of making parasols is a special one. Beyond the meticulous craftsmanship required in the crafting process, this craft is also special because the finished products carry profound symbolic value in the local cultural life. Far exceeding their practical function of shielding from sun and rain, the parasols serve as markers of order, ritual, and reverence.

On December 20th, the University of Medicine and Pharmacy, Hue University, in coordination with the Institute of International Education, organized the “European Study Abroad and Career Orientation Fair”.

In the process of expanding the urban space and shaping new growth poles, Hue is racing against time to complete a series of key driving projects. Each project carries the expectation of creating a modern development space, promoting regional connectivity, and shaping a new urban landscape of Hue.

Hue City Department of Health has issued a plan to organize the “Run with People with disabilities in Hue City, 2025” program, carrying the message “Every step forward - Connecting love”.

On the afternoon of December 16th, Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee Nguyen Khac Toan held a reception and working session with a delegation from Carlsberg Vietnam Trading Co., Ltd. (Carlsberg) to discuss cooperation, promote collaboration, and outline future investment development directions.

Beyond highlighting the role and core values of the family, the annual German film festival KinoFest 2025 conveys a message about the meaning of family: not as a fixed ideal, but as a space of complexity, contradiction, care, and change.

Over 200 students from secondary schools in Thuan Hoa Ward (Hue City) took part in an educational event promoting knowledge about the life and career of President Ho Chi Minh, as well as communication activities related to the 2025 Family Development Strategy.

People say that after days submerged in floodwater, when the water recedes, the ground is left with a dull, gloomy gray. Yet it is within that muted palette that the resilient life force of nature begins to sprout - taking root, greening again, and stirring with new vitality through the caring hands of the city’s green-park workers.