Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

On the morning of March 10, a traditional boat racing took place on a section of the Bo River passing through the Van Cu - Nam Thanh Residential Area (Kim Tra Ward). This is one of the key highlights in the series of activities of the Ba Bun Worship Ceremony, held over two days from March 9 to 10.

Ba Bun Worship Ceremony was officially held on the morning of March 10 at Ba Bun Shrine (Van Cu - Nam Thanh residential area, Kim Tra Ward) in a solemn and reverent atmosphere. The ritual is a traditional cultural practice that embodies the Vietnamese principle of “honor the ancestors”, expressing gratitude to the forebears who founded and passed down the rice noodle-making craft to generations of residents.

While the morning mist still lingers over the streets, Hue’s flower market is already awake before dawn. At the market along Ngo Kha Street in Phu Xuan Ward, near the wholesale market, warm yellow lights spill over bundles of flowers still in bud. The sharp revving of motorbikes, vendors calling out to one another, and brisk bargaining create a unique rhythm of the final days of the lunar year.

On the evening of December 18, in Hue City, a ceremony was held to officially receive the national intangible cultural heritage title for folk knowledge related to Bun Bo Hue (Hue Beef Noodle Soup), alongside the opening of the International Culinary Festival “Hue - Culinary Capital”.

Recently, Hue beef noodles was selected by the culinary website Taste Atlas for the list of "100 best soup dishes in the world," with Pho ranked 6th and Bun Bo ranked 16th.

Alongside bo kho (beef stew) and com tam (broken rice), bun bo Hue (Hue beef noodles) has just been ranked among the 100 best breakfasts in the world for 2025 by the renowned culinary website TasteAtlas.

On the morning of April 12th, Hue College held a celebration for the 2025 traditional Lao New Year Festival - Bunpimay (Buddhist calendar year 2568), for Laotian international students currently studying and living in Hue City.

Along with pho, bun rieu, bun cha ca, banh canh, and others, bun bo Hue (Hue beef noodle soup) is one of the delicious Vietnamese dishes featured in the “Top 100 best soups in the world” list, recently announced by the renowned culinary website Taste Atlas.

Decision No. 3979/QD-BVHTTDL dated December 10, 2024 of the Ministry of Culture, Sports and Tourism has recognized the “Van Cu noodle-making craft” being in the National Intangible Cultural Heritage List under the Traditional Handicraft category. This serves as a foundation for building an intangible cultural heritage profile with a national and international vision for Bun Hue (Hue noodles) culinary heritage in the coming time.