At the beginning of summer, on beaches and other spacious tourist spots, it’s easy to witness many groups of visitors join in team building games.

The beginning of summer is considered the start of the peak season for domestic tourists. It is also the time when Hue is striving to maintain and attract international visitors. By developing programs under the “Four-season Festival” orientation, this summer’s festival will feature many unique and captivating activities to attract tourists.

On the evening of March 25, the opening ceremony of National Tourism Year (NTY) - Hue 2025 officially took place at the semi-realistic stage by the Huong River, marking the beginning of a series of cultural, sports, and tourism activities across provinces and cities throughout the country.

Paintings about Uncle Ho always create deep emotions in viewers’ hearts. And, the artworks displayed at the beginning of the Year of the Snake at Ho Chi Minh Museum of Hue City, located at 7 Le Loi street, Thuan Hoa District, have left such impressions on those who came to appreciate them.

“Nguyen Tieu Festival” is an experiential program organized by Le Loi Primary School on February 12, aiming to educate students about traditional culture and bring an exciting atmosphere after the Lunar New Year holiday.

During the journey to Hue at the beginning of the Year of Snake, many tourists consider the Hue Imperial Citadel as a must-visit destination. Despite the cold weather with occasional rain and sunshine, tourists still want to spend much time checking-in the Royal Citadel and immerse themselves into various activities to gain vivid feelings about the traditional Tet in the Ancient Capital.

This is the title of the fifth book by Dr. Chu Duc Tinh (former Director of the Ho Chi Minh Museum) about President Ho Chi Minh. The author is one of the few in-depth researchers on President Ho Chi Minh, with the aim "to prove a confirmed truth: President Ho Chi Minh is an exemplary communist, a leader whose words are consistent with his actions" – as the author shared at the beginning of the book.

The artifacts selected for identification are representative items typical of the Nguyen Dynasty's royalty and officials, such as the golden throne, palanquins, ceremonial shoes (things used in daily life and rituals), gold and jade branches (interior decorations), and the Xam Huong set (a recreational activity). This initiative marks the beginning of applying technology to preserve and promote the cultural heritage values preserved in Thua Thien Hue.

Kien Trung Palace stands as a significant architectural landmark in the Nguyen Dynasty's court system at the beginning of the 20th century.

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.