In the days leading up to the Tet holiday, as the breath of spring gently weaves through every street, Dong Ba market becomes bustling and radiant. Beyond its role as the city’s largest commercial hub, this century-old market has become a familiar destination for residents and visitors to pose for commemorative photos, capturing spring moments imbued with the distinctive character of Hue.

The “Compassionate Bus” program, which brings students with disadvantaged backgrounds home for Tet, has become a humanitarian activity of member institutions of Hue University, giving young people the opportunity to reunite with their families during the spring holidays.

In the days leading up to the Lunar New Year of the Horse, when streets are awash in the golden hues of apricot blossoms, young people once again eagerly enter the season of photo hunting. From the Imperial Citadel, ancient pagodas, and Dong Ba Market to cafes decorated in spring colors, every street corner and every space become a backdrop for capturing beautiful moments. Tet photos not only mark the transition between the old year and the new, but also reflect the vibrant, youthful rhythm of life in the heart of the Ancient Capital.

On the afternoon of February 9, an art exhibition, themed “Celebrating Spring and the Zodiac of the Horse 2026”, was held at Song Huong Magazine (9 Pham Hong Thai). It was organized by Hue Fine Arts Association. This is an annual tradition having become a familiar cultural activity for Hue art community as Tet and Spring arrive.

On the afternoon of January 29th, Hue University of Sciences High School for Gifted Students organized an experiential activity titled “Hue Tuong masks - When art becomes heritage” for students. The program is part of the Local Education curriculum, aiming to help students gain a deeper understanding of local history and culture, thereby fostering love for their homeland and an awareness of the importance of respecting and preserving traditional cultural heritage values.

The “Digital literacy for all” program has been implemented in Phu Bai Ward as a practical activity to help people access technology, equip them with basic digital skills, and become more confident in using digital platforms for daily life, work, and administrative procedures.

Quiet workshop sessions have become a popular destination for many young people during the New Year holiday. These workshops offer not only hands-on experiences in making handicrafts but also moments for young participants to slow down emotionally and freely express themselves through colors that bear their own personal imprint.

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

In the early mornings, the southern part of Hue City begins with a familiar rhythm: the sound of runners’ footsteps along the coastal road, the crisp tap of shuttlecocks in a commune’s small badminton court, and the cheerful laughter of people practicing wellness fitness exercises. This sporting atmosphere has become an integral part of daily life, helping residents improve their health, strengthen community bonds, and nurture an optimistic spirit.

In recent days, the mindset of “Preservation for Development” and “Development grounded in Heritage” has become increasingly evident in Hue City’s strategy. Heritage is identified as one of the essential pillars for sustainable tourism development, serving as a driving force for balanced and inclusive socio-economic development.