Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

On the afternoon of August 26, at Ho Chi Minh Museum, Huong Giang Poetry Association of Hue City held a poetry and music program to commemorate the 80th anniversary of the August Revolution and National Day (September 2).

On the morning of September 18, the 7th Ancient Capital Literature and Arts Awards (2018 – 2023) was held at the Cultural and Cinema Center of Thua Thien Hue Province.

On the morning of December 8, the People’s Committee of Hue City in collaboration with the Vietnam Photography Association, the Union of Literature and Arts Associations, and the Provincial Photography Association held an award ceremony and opening of the news and artistic photo contest called Hue – The Friendly Land.

Nguyen Thien Duc, a painter, Chairman of the Provincial Fine Arts Association, affirmed the above statement at an art exhibition on the occasion of the 71st anniversary of the Vietnamese fine art tradition (1951-2022) opening on the afternoon of December 9 at the University of Arts, Hue University.