After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

With special scale, character, and significance, the series of activities under “Vietnam - Republic of Korea Cultural Day 2025” held in Hue on September 27 - 28 attracted a great number of locals, domestic and international tourists, as well as international friends.

Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

Hue City has recently become the starting point for a campaign to strengthen the implementation of a smoke-free environment in restaurants, hotels, and public attractions. This is expected to be an important step to elevate the image of a green, clean, and civilized city in the eyes of both locals and tourists.

This year’s National Day holiday lasts four days, and many tourists have chosen Hue as their destination to explore, discover, and experience. The lively atmosphere at local attractions and tourist sites has left unforgettable impressions on visitors from near and far.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

Hai Van Frontier Post officially opened for visitors from August 1st, 2024. Up to now, it has become an important destination for visitors visiting Hue and Da Nang.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

In line with the National Tourism Year, Thuan Hoa district has been carrying out various solutions to attract tourists to visit and stay in the locality.

During the April 30 - May 1 holiday this year, Hue emerged as a popular destination. Alongside tour groups organized by travel agencies, a significant number of tourists opted for self-guided tours, renting cars or driving themselves to key attractions in the city.

The beginning of summer is considered the start of the peak season for domestic tourists. It is also the time when Hue is striving to maintain and attract international visitors. By developing programs under the “Four-season Festival” orientation, this summer’s festival will feature many unique and captivating activities to attract tourists.

The scene of pomelo trees laden with fruits, with the yellow-ripened pomelos dangling on the branches, attracts a great number of tourists coming to check-in and pose for photos.