Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

The Dance Artists’ Association is the youngest among the professional associations under the Union of Literature and Arts Associations of Hue City. However, in recent years, it has grown into a collective of outstanding individuals, producing high-quality and contemporary dance performances that meet the diverse tastes of Hue’s public.

The skillful and unique art performances from domestic and international art troupes gathering in Hue have created a bustling and colorful Hue Festival 2024. Wherever art troupes pass by, it is like a bustling stage with drums, artists' laughter, and prolonged applause from tourists and people of Hue.

With consistent participation and numerous prestigious awards in music competitions, coupled with frequent performances in artistic programs throughout Hue, Phan Huy Thanh, singer, has made a profound impact on audiences. Particularly, the songs about Hue performed by Phan Huy Thanh are vibrant and youthful, such as "Cơm hến" (Mussel Rice), "Trai Huế" (Hue Boys), "Nón" (Conical Hat)... truly bringing a breath of fresh air, contributing to spreading and elevating the imagery of the landscapes and people of Hue to the listeners.

Thousands of spectators immersed themselves in an emotional music night at Ngo Mon Square on the evening of December 10th as part of the international music exchange program featuring performances by artistic troupes and international artists.

The two sides will coordinate to organize festival activities, cultural exchanges, sports, art performances, displays and exhibitions to celebrate major holidays and important events in the two localities, thereby promoting the culture and images of theirs.

On the occasion of the 30th anniversary of Hue Monuments Complex and 20 years of Hue royal court music being honored by UNESCO as a world cultural heritage, Hue Monuments Conservation Center in collaboration with the University of Fine Arts - Hue University organizes the exhibition "Hue royal performance through fine art" (taking place from June 16 to 26) to honor the beauty of intangible heritage.

Reaching Hue to perform for the first time on the occasion of the Hue Traditional Craft Festival 2023, the Belgian Namur stilt art troupe received enthusiastic cheer and welcome from tourists and locals. On every route the stilt troupe passed, at the intersection where the stilt troupe stopped, the stream of crowded people admired the talented performances both thrilling and humorous by the artists

On the evening of May 1, at the stage bordering on the Huong River – the Ironwood Bridge - Nguyen Dinh Chieu pedestrian street, the art program "Gratitude to the Huong River" took place with many musical performances and flower boat performances.