On February 28th, the Department of Culture and Sports conducted a review meeting to prepare for the organization of Community Ao Dai Week 2024 and declared the timing to be from June 24th to 30th.

Ms. Hoang Thi Khanh, 81 years old, selling betel nut at Dong Ba market, said that before 1975, small traders all wore ao dai, and Dong Ba was like a miniature Hue, a place preserving the essence of Hue's cultural heritage. Sometimes visitors from far away come to Hue, to Dong Ba market, just to hear the very authentic Hue dialect of the old and young ladies.

Following the success of previous collections such as “Xua va nay” (Past and Present), “Nhat Nguyet” (Sun and Moon), “Em den tu nghin xua” (You Come from Ancient Times), “Vu khuc gam lua” (Silk Dance), and “Bong - Hinh” (Shadow - Image), on the evening of December 14th, Trinh Hoang Dieu - a fashion designer, will unveil a new collection of Ao dai entitled “Mau thoi gian” (Colors of Time) at the art event and fashion show “Dieu - Mau thoi gian” (Dieu - Colors of Time) in Ho Chi Minh City.

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.

The “Photo exhibition of the images of Ao dai featured on postage stamps” will take place from August 27 to September 2 at Kodo Café (No. 36 – 38 Nguyen Phuc Nguyen, Huong Long Ward, Hue City) on the occasion of Vietnam Stamp Day (August 27).

The flowing ao dai inspired by the Huong River - the poetic and renowned river of Hue, and perhaps the most beautiful in Vietnam - have been elegantly showcased by models to the backdrop of music, sometimes serene, sometimes lively, taking the audience through a range of emotions.

Dozens of traditional Ao Dai display booths, along with accompanying accessories and famous art products from Hue, were recently exhibited at An Dinh Palace (Phan Dinh Phung Street, Hue City) on the afternoon of August 1st.

The antique architectural constructions, the bridges which are inherent with the history of the Capital, as well as the traditional royal dances, or just simply the dragon boats, paper flower lanterns, etc., were described innocently but gracefully and meticulously and prettily on Ao dai by the children.

Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

The “Dancing - Ao dai by the Huong River” program took place at the park area of Nha Ken, next to Truong Tien Bridge (Le Loi Street, Hue City) on the afternoon of July 12, officially ended the Hue Community Ao dai Week 2023 organized by the Department of Culture and Sports.