Located in the central part of Vietnam, Hue is an ideal destination to learn about history, culture, and long-standing traditional values. Once the capital of the Nguyen Dynasty for many centuries, Hue, despite various upheavals, has still preserved its ancient features, monumental architectural works, and sophisticated, beautiful artworks with special historical-cultural values.

Although Hue is a land known for its numerous national-scale libraries and archives, the work of Tang Tho Lau (or Tang Thu Lau - Archive Pavilion) - also known as Lau Tang Tho (or Tang Thu), is still considered a rare “Treasure of the Ancients” of the monarchy period that has been remarkably preserved.

Recently, the movement of ancient costume “revival” has strongly developed; in which, the ancient costumes originated from Hue such as the five-panel Ao dai, Ao Tac, and Nhat Binh dresses are the favorite of many people.

For the first time at the kite festival within the framework of Hue Festival, the typical and traditional kites of Southeast Asian countries will converge and accompany in the sky of the Ancient Capital.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

On the afternoon of May 6, Vietravel Hue held a program called Free Walking Tour 2023 with the theme “Culture of the Ancient Capital”.

A heritage must belong to the community, which must be held, jointly protected and promoted by the community, to be durable. The Ao dai is a special heritage of Hue Ancient Capital, and it belongs to the community.

Located 5 kilometers away from the center of Hue City to the North, Duc Buu village (Huong So Ward, Hue City) specializes in producing famous specialty dumplings of the ancient capital land, including: banh beo, banh loc goi (the Vietnamese clear shrimp and pork dumpling wrapped in banana leaf), banh nam, and banh ram it, etc.

On the afternoon of April 13, at Ham Nghi yard (on 23/8 St., Hue City), the Department of Tourism coordinated with HEXA Media Communication Joint Stock Company to organize the international Hot-air Balloon Festival 2023 with the theme “Hue – Beauty of the Ancient Capital”.

After the exhibition "Time" in 2020, the painter Le Van Nhuong is launching the exhibition "Echo" at the Diem Phung Thi Art Center - Hue Museum of Fine Arts. Still loyal to the bold and profound Hue character in each piece, the painter’s love and pride when preserving the beauty of the homeland's heritage is shown through.