Although Hue is a land known for its numerous national-scale libraries and archives, the work of Tang Tho Lau (or Tang Thu Lau - Archive Pavilion) - also known as Lau Tang Tho (or Tang Thu), is still considered a rare “Treasure of the Ancients” of the monarchy period that has been remarkably preserved.

Recently, the movement of ancient costume “revival” has strongly developed; in which, the ancient costumes originated from Hue such as the five-panel Ao dai, Ao Tac, and Nhat Binh dresses are the favorite of many people.

For the first time at the kite festival within the framework of Hue Festival, the typical and traditional kites of Southeast Asian countries will converge and accompany in the sky of the Ancient Capital.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.