With no advance warning, a school of sergestid shrimps suddenly rides the tide close to shore, turning a stretch of sea red. In a rush, right after the acetes arrive, villagers along the sandy shore grab nets, baskets, and bowls and head into the sea to scoop them up. Regarded as a festival day for the fishing village, the day the sergestid shrimps arrive brings both a meaningful source of income and a lively, bustling atmosphere to coastal fishing communities.

From the second to the seventh month of every lunar year, boat-hauling vehicles are once again busy along the shores of Phuong Dien Village, Phu Vinh commune.

Every land has memories of its own. Some memories are preserved in history books, stone steles, communal houses, pagodas, and temples. Others, however, remain in the most ordinary forms - in the name of a village, a small hamlet, a riverside wharf, or a field.

On the morning of July 11, Phong Dinh Ward People’s Committee officially launched the Hue Community Ao Dai Week 2026 at Phuoc Tich Ancient Village under the theme “Traditional Ao Dai - Old Scent of the Ancient Village”.

In village life, the market is a special space that reflects a community’s culture, economy, and customs.

Preserving traditional crafts is about more than keeping a craft alive; it is about preserving the stories of people, culture, and values passed down through generations. By embracing fresh approaches, those who continue telling these stories are helping traditional craft villages become more relevant to contemporary life while preserving their authentic character.

On June 24, Hue City Women’s Union, in coordination with the city’s Forest Protection Department, the Global Environment Facility (GEF), the Small Grants Programme (SGP), and the United Nations Development Programme (UNDP), organized the program “The Cultural Colors of the Bru - Van Kieu People” in Phuc Loc Village, Hung Loc Commune.

Beyond generating a steady income for residents, the vibrant chrysanthemum gardens also pave the way to promote a model of community-based tourism tied to the unique landscape of Tam Giang Lagoon.

“Instead of just harvesting the fruits to sell at the market, now I also ‘sell’ the shade beneath the trees, the hands-on experience of bending branches to pluck the fruits, and the human life stories deeply intertwined with the lifespan of the trees”..., shared old farmer Le Thong, the owner of an orchard with over 200 trees in Thuan Loc Village, Binh Dien Commune.

By preserving Co Tu cultural traditions in everyday life and integrating indigenous values into visitor experiences, residents of Doi Village have carved out a distinctive path for community-based tourism in the western area of Hue City. The village is gradually emerging as a favorite destination for travelers seeking community-based tourism activities in Khe Tre highland area.

Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

Life of the fishing villagers by the Bu Lu River flows by peacefully. And the beauty of this small village captivates anyone who has a chance to visit it.

From a type of wild grass growing in waterlogged lowlands, the people of Pho Trach village have turned rush into hundreds of thousands of practical, beautiful and environmentally friendly handicrafts.

The wrestling festival of Thu Le Village is a distinctive cultural feature, a rich manifestation of the martial spirit of the local people.

An Thai is the name of a hundreds of years old antique village specializing in making rice paper cakes and noodles, located by the Con River in An Thai hamlet, Nhon Phuc commune, An Nhon town, Binh Dinh province.

Products of Phu Tan sedge mat weaving village are sold throughout the South Central provinces and the Central Highlands.