The exhibition titled “HER-ITAGE - Restructuring Traditional Embroidery”, held in late September, left many emotions and beautiful impressions on visitors and Hue residents with bridal gowns that carry cultural stories. At the exhibition, viewers could see firsthand the delicate, creative, and soaring carvings, inlays, and cuts of Vietnamese traditional embroidery art shown on vivid patterns of bridal gowns, including Hue royal motifs.

More than 1,000 people from all three regions of the country, wearing traditional and modern ao dai, gathered in Hue for a parade. All of this created a vibrant, colorful, and festive atmosphere right in the heart of Hue City.

The exhibition “The Journey of Vietnamese Ceramics” has just opened at Kien Trung Palace - Hue Imperial Citadel, and it marks the beginning of a series of remarkable events under the Summer Festival - Hue Festival 2025.

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.

For the first time being organized, the Quintessence of Vietnamese Martial Arts Festival offers the public an artistic space rich in legendary essence, clearly expressing the spirit of martial arts and the cultural identity of the Ancient Capital.

With many years of experience in reviving the cloisonné art, artisan Do Huu Triet has introduced a new material called Viet Kim Dieu, marking a breakthrough in the creativity of Vietnamese ceramic art.

The art of making reliefs appeared in Hue thousands of years ago. It flourished brilliantly in the 17th century along with copper casting and Hue porcelain mosaics on the complex of relics in Hue ancient capital. In the 21st century, painters and skillful artisans in Hue contributed to the development of the art.

Ngo Mon Bell, the Throne of Emperor Duy Tan, the Stone Relief under the reign of Emperor Minh Mang and the Dragon Statue under the reign of Emperor Thieu Tri are the four artifacts requesting National Treasure Recognition in 2024. The Stone Relief under the reign of Emperor Minh Mang is currently on display for close-up look at Hue Museum of Royal Antiquities.

On the morning of June 25, Hue Monuments Conservation Center in collaboration with the Provincial Department of Culture and Sports organized a ceremony to offer incense and flowers, and a procession of gratitude to the ancestor on the occasion of the death anniversary of Lord Nguyen Phuc Khoat, the person who laid the foundation of Vietnamese ao dai.

In a space adorned with traditional Tet decorations, over 40 students from various primary students in Hue city area dressing traditional ao dai are immersing themselves into cultural folk games on Tet days.

These days, reading culture has lost its privileged status as multimedia forms increasingly dominate and occupy most of the leisure time of many people.

Nguyen Van Thien Vu, a young man from Hue, is the CEO of AgriDrone, Vietnam. He has chosen to serve Vietnamese farmers with kindness by providing drone services for agricultural purposes for the past decade.

How to make Truc Chi (Bamboo Thread) present in all Vietnamese houses has been the dream of Phan Hai Bang, Ngo Dinh Bao Vi and their partners in the very beginning. Their dream is materializing when Truc Chi can be found now in almost all provinces and big cities in Vietnam.