Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

With each edition of Hue Festival, in addition to its role as a place of convergence and interference of unique cultures around the world, the exploitation of the festival to promote economic development is becoming increasingly evident.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

There is a unique dish sold only during summer in Hue, with a cool, refreshing flavor that helps to cool down the body. It's called bún giấm nuốc (vinegar blue jellyfish noodles). Hue's noodle dishes are famously diverse and abundant, too numerous to count on one's ten fingers, with each type having its distinct color and flavor that's hard to confuse with others.

For hundreds of patients being treated at Hue Central Hospital, the afternoon of June 10 was a more bustling summer afternoon than usual as they enjoyed a unique cultural feature of the land of cherry blossoms from the Eisa Urakaji Drum Dance Art Troupe, which was participating in Hue Festival 2024.

The skillful and unique art performances from domestic and international art troupes gathering in Hue have created a bustling and colorful Hue Festival 2024. Wherever art troupes pass by, it is like a bustling stage with drums, artists' laughter, and prolonged applause from tourists and people of Hue.

During the two days of June 8 - 9, impressive and unique paragliding performances took place in the sky above Tam Giang Lagoon and Quang Cong, Quang Ngan beaches (Quang Dien District), creating a sense of novelty and excitement for locals and visitors.

From June 8th to 10th, Quang Dien District will host the Song nuoc Tam Giang (Tam Giang Water Wave) Festival as part of the activities celebrating Hue Festival 2024. The festival will feature a variety of unique cultural, artistic, and sports activities, deeply reflecting the riverine culture of the region surrounding the Tam Giang lagoon.

Located close to Hue city, owning unique community tourism products and experiences, Huong Thuy becomes an attractive destination.

As a part of the programs celebrating Hue Festival 2024, from June 8th to 10th, Quang Dien district will host the Tam Giang Water Wave Festival featuring a myriad of cultural, artistic, and sports activities, which is a unique feature of a countryside's river culture at the foot of Tam Giang lagoon.