As summer draws to a close, with the sun becoming less intense and the gentle signs of autumn beginning to appear, rice fields across Hue are turning golden. The golden season is coming; it not only brings brighter smiles to farmers' faces but also adds a simple, rustic beauty to the countryside.

In the seventh month of the lunar calendar, gold apple fruits (diospyros decandra) begin turning a rich golden yellow on the branches of old trees. From markets to social media, the small fruit, woven into the childhood memories of generations, can be seen everywhere…

With no advance warning, a school of sergestid shrimps suddenly rides the tide close to shore, turning a stretch of sea red. In a rush, right after the acetes arrive, villagers along the sandy shore grab nets, baskets, and bowls and head into the sea to scoop them up. Regarded as a festival day for the fishing village, the day the sergestid shrimps arrive brings both a meaningful source of income and a lively, bustling atmosphere to coastal fishing communities.

Assoc. Prof. Dr. Nguyen Xuan Te (Editor-in-Chief of the Van Lang University Journal of Science) believes that Hue is standing at a major institutional turning point, where heritage is no longer viewed simply as an object of preservation but as an endogenous resource and a source of soft power for development.

While Hue Festival was previously held biennially, creating impressive “peak” moments yet remaining largely seasonal, with the model of a four-season Festival, Hue has now chosen a more sustainable direction: Turning culture and heritage into an ever-present rhythm within the city’s daily life.

Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

As Lunar New Year is coming to town, public spaces throughout the heart of Hue City are slowly turning into spring destinations for both residents and visitors. These days, Hue Green Parks Center is putting the finishing touches on its preparations, bringing fresh and vibrant spring colors to the city’s public spaces.

The application of artificial intelligence (AI) not only brings technological convenience, but also opens up a completely different method of teaching and learning, marking an important turning point for Hue’s education sector on its digital transformation journey.

The year 2026, the first year of implementing Resolution 72-NQ/TW on breakthrough solutions for protecting and improving public health, marks a new turning point for healthcare in Hue City. Building on the strong foundation of Hue Central Hospital, Hue University of Medicine and Pharmacy, Hue University; and a primary healthcare system undergoing comprehensive reform, Hue is steadily affirming its position as a center for advanced, specialized medical care, with a vision toward becoming a regional hub in Southeast Asia.

This was the directive of the Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee, Mr. Nguyen Khac Toan, at the conference reviewing the 2025 work results and deploying tasks for 2026 of Hue Monuments Conservation Center (HMCC), held on the afternoon of January 9th. ​