On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

On the afternoon of April 24th, the city’s Tourism Association, together with representatives of tourism enterprises, held a reception and working session with a delegation from the Consulate General of the Republic of Belarus in Ho Chi Minh City, led by Consul General Alexander Dmitrievich Sidoruk. Leaders of the Department of Foreign Affairs also attended the meeting.

On the morning of April 23rd, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang held a working session with Thanh Thuy Ward on the implementation of tourism and service projects in the area. The meeting was attended by representatives of relevant departments, agencies, and local authorities. ​

To timely serve visitors during the upcoming Hung Kings Commemoration Day and the April 30 - May 1 holidays, on April 22, the Department of Tourism announced communication channels to provide information on accommodation and tourism services.

The training course on implementing the “Safe Swimming and Drowning Prevention” Program 2026, organized by the city’s Department of Culture and Sports in coordination with the Vietnam Sports Administration (the Ministry of Culture, Sports and Tourism), officially opened on the morning of April 17 at 12 Hung Vuong Street (Thuan Hoa Ward, Hue City).

On the morning of March 11, the Department of Tourism coordinated with its partner units to hold the opening ceremony for the training course on Advanced Tourism and Hospitality Management based on Swiss EHT standards in Hue City for 2026.

With the aim of spreading awareness about responsible tourism for a sustainable green Hue, the Department of Tourism has collaborated with the project “Hue - Plastic Smart City in Central Vietnam”/WWF-Vietnam to launch the “Check-in green Hue” contest - Visit Hue, receive gifts, and win a Canon R50!

According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.

According to the information released by the Department of Tourism on February 22, during the 9-day Binh Ngo Lunar New Year holiday, the number of visitors to Hue increased sharply year-on-year. Especially, tourism revenue witnessed an increase of 350% compared to the previous year.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.