On the afternoon of July 27th, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang chaired a meeting with Hue Tourism Association, travel agencies, and hotels across the city to discuss coordinated initiatives aimed at promoting tourism development in the coming time.

Featured on page 2 is the article ‘Momentum from grassroots initiatives’, which addresses a timely issue after one year of operating the two-tier local government model. A key takeaway is that when local authorities are empowered and willing to innovate, many procedures are shortened, government services move closer to the citizens, and public satisfaction becomes the benchmark for governance effectiveness.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

Standing at either end of Truong Tien Bridge at the moment, we witness construction barriers having been erected, vehicles temporarily halted, and the bridge is handed over to crews working through the night.

For the first time, Bun bo Hue (Hue beef noodle soup) will be celebrated through a nationwide festival. Featuring more than 80 food stalls, live culinary demonstrations serving hundreds of visitors, a stage production recounting the dish's more than 400-year history, and a variety of interactive experiences, these will turn Thuong Bac Park to become a gathering place for food enthusiasts from July 23rd to 26th.

If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

The People's Committee of Hue City has issued Plan No. 318/KH-UBND to implement the Action Program for carrying out the Politburo's Resolution No. 80-NQ/TW on the development of Vietnamese culture in the new era. More than a timely move to translate a major central policy into concrete action, the plan marks an important milestone, demonstrating that Hue is choosing the right path for its development in the years ahead.

For the very first time, Hue City will host the Hue Wonderverse Fest 2026 - an International Music and Heritage Festival envisioned to develop into an intellectual property (IP) annual cultural and music festival of the city.

Summer is the most relaxing time for children to go on outings organized by their parents, or take part in gifted classes… However, for children in remote rural areas, where playgrounds and cultural spaces are still very limited, an interesting experience can sometimes be a precious emotional gift.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.