According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

“The fact that “Knowledge of Tailoring and Wearing Hue Ao Dai” having just been enlisted as a National Intangible Cultural Heritage not only is an honor and pride, but at the same time, affirms that Hue Ao Dai always carries the traditional cultural values of the nation and has a strong vitality throughout history,” emphasized Mr. Phan Thanh Hai, Member of the National Cultural Heritage Council, Director of the provincial Department of Culture and Sports when sharing the story about the new recognition of it with Thua Thien Hue Weekly.

According to experts, the number of tourists choosing golf tourism products is growing rapidly, illustrating the potential for developing this industry. Hue is making efforts to call for investment, while at the same time, deploying many solutions to attract high-end tourists of this category.

On the afternoon of June 26, High School for Gifted Students of the University of Sciences, Hue University held an awarding ceremony for the contest “Designing 12 zodiac animal stamps on the Ao dai in 2024”. The contest aims to respond to the Ao dai Week 2024 activity, and, at the same time, create opportunities for members of the school's stamp club to learn about the traditional 12 zodiac animal stamps.

On the morning of June 5, Hue University announced good news when it was ranked in the Quacquarelli Symonds World University Rankings 2025 (QS - World University Rankings 2025) for the first time, which was released earlier on the same day.

The 10th National External Information Service Awards aims to honor the external information workforce, motivate and encourage collectives and individuals to actively participate in the external information and propaganda work. At the same time, through the external information works/products, it brings the image of the country, people, culture, and intelligence of Vietnam to the world as well as bringing the world to Vietnam.

The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.

On April 15th, Gbike Co., Ltd. (Viet PM) in collaboration with Hue Monuments Conservation Center (HMCC) held a ceremony to hand over and put into operation 20 GCOO electric bikes at Gia Long Mausoleum. At the same time, technology transfer, and supplementary services such as the GCOO bike-sharing technology application, electric charging, and bike maintenance were also provided.

Thua Thien Hue prioritizes mobilizing resources, focusing on accelerating investment in key infrastructure development projects. At the same time, the city gradually improves the investment environment to attract more large enterprises.