While Hue Festival was previously held biennially, creating impressive “peak” moments yet remaining largely seasonal, with the model of a four-season Festival, Hue has now chosen a more sustainable direction: Turning culture and heritage into an ever-present rhythm within the city’s daily life.

Traditional culture is no longer unfamiliar to young people as the student group “Gen Z Ke Su” (Gen Z Tells History) from the Communication Technology major at FPT University Da Nang launched a media project titled “Co Vat Cung Dinh” (Royal Antiquities). The project uses modern technology applications to tell traditional stories.

This activity was organized by Hue Central Hospital within the framework of a scientific seminar celebrating International Nurses Day (May 12) under the theme “Professional communication in digital transformation and hospital quality”. The event aimed to update knowledge, enhance communication skills, management capacity, and behavioral culture in a modern healthcare environment.

On the afternoon of May 5th in Hanoi, the Ministry of Culture, Sports and Tourism held a working session with Hue City People’s Committee on the development of culture, sports, and tourism, as well as the preservation and promotion of heritage values.

The translator and writer Buu Y is one of the few people of Hue who has continuously worked and created in the fields of culture and education from before 1975 to the present day.

34 ancient books, many of which are rare and one-of-a-kind artifacts, are currently on display at the exhibition “Tales from ancient pages” at the Co Mat Vien - Tam Toa historical site. Through pages tinted by the passage of time, a portion of the history, culture, and daily life of the Nguyen Dynasty comes vividly to life.

On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

In the context of a heritage city that is gradually affirming its position as a distinctive cultural center of the country, the development of reading culture in Hue is no longer a purely promotional issue. Instead, it has become a strategic matter, closely associated with human quality, endogenous strength, and the city’s vision for sustainable development.

The book series “Phan Thuan An and Hue” (Tri Thuc Publishing House), including three volumes - History of Hue, Culture of Hue, and Folktales of Hue - was introduced on April 26 through a collaboration between the author’s family and relevant organizations.

With the theme “Echoes of Books - Resonance of Heritage” a contest exploring the Hue Bookcase, jointly organized by the Hue City Department of Culture and Sports, Hue Institute for Development Studies, and the Institute of Digital Transformation and Learning Resources (Hue University), will take place from April 22 to May 25.