On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

Beyond a celebration of Hue Beef Noodle, the iconic dish of the Ancient Capital, the Hue - Culinary Capital 2026 program has become a vibrant showcase of culinary excellence from across Vietnam. From Hue’s traditional flavors to regional specialties from every corner of the country, each food stall and every dish tells a story of Vietnam’s rich cultural identity, taking visitors on a journey that awakens all their senses.

On the morning of July 24, the Department of Tourism coordinated with Hue Monuments Conservation Center to present gifts to Ms. Ha Phuong and her son in recognition of their 790-km walk from Hanoi to Hue as a gesture of encouragement.

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

A highlight of Hue Today Issue No. 481 is the coverage of visits by city leaders to martyrs' families in commemoration of the 79th anniversary of War Invalids and Martyrs Day (July 27th, 1947 - July 27th, 2026).

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.

Marking the 79th anniversary of War Invalids and Martyrs Day (July 27, 1947 - July 27, 2026), on the afternoon of July 23, Hue City’s leadership authorized the Department of Home Affairs, led by the Department’s Deputy Director Do Minh Long, to visit and present gifts to people with meritorious service and policy beneficiary families in various wards and communes, including: Binh Dien, Huong Tra, and Kim Tra.

On the afternoon of July 23, the Department of Industry and Trade held a conference to discuss measures to boost export growth in 2026 and achieve the city’s export target, contributing to the implementation of the city’s goal of recording GRDP of over 10%.

On the afternoon of July 23, in commemoration of the 79th anniversary of War Invalids and Martyrs Day (July 27, 1947 - July 27, 2026), Hue City Youth Union, the City Vietnam Youth Federation, in coordination with the City Veterans Association, organized the program “The fiery era - Honoring the past, carrying the flame forward” at Cinestar Hue (Thuan Hoa Ward).