Well-known Vietnamese entertainers Truong Giang, Le Duong Bao Lam, Ngo Kien Huy, Kieu Minh Tuan, Huy Khanh, and others, dressed in traditional ao dai, joined the ‘Bach Hoa Bo Hanh’ (Hundred Flowers Parade) to promote Vietnam's traditional attire and the cultural heritage of Hue.

On the morning of July 4th, the Department of Engineering and Technology, Hue University held a ceremony to officially launch its Computer Engineering program and confer degrees on 68 newly graduated engineers from the 2021–2026 cohort.

This was the information announced on the morning of July 4 by Mr. Tran Dinh Quoc, Supervising Engineer at VSICO Maritime JSC (VSICO), the investor of Chan May Port Berths No.4 and No.5 General Cargo and Container Terminal Project.

On the afternoon of July 4, Phu Xuan University collaborated with ELRD and EdulightenUp to hold an educational seminar under the theme “The Art of Leadership by Empathy and Transformation”.

On July 4, the Hoa Chau Ward People’s Committee welcomed and held a working session with a delegation from Cergy City (French Republic), led by Ms. Malika Yebdri, First Deputy Mayor of Cergy in charge of Culture, Cultural Heritage, and International Cooperation.

On the evening of July 4, at the City Cinema and Culture Center, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People’s Committee, held the opening ceremony of the 2026 “Playing folk musical instruments and singing folk songs from the three regions” Festival.

Prestigious awards such as the Mai An Tiem Award and the CoopStar Awards, organized by the Vietnam Cooperative Alliance, are not only a recognition of innovative and creative efforts but also a driving force for cooperatives’ growth. This contributes to elevating the role of the collective economy, cooperatives, and the position of the Hue brand on the country’s economic map.

On the evening of July 3, at Phung Chanh Hamlet in Vinh Loc Commune, Hue City Cooperative Alliance, in coordination with Vinh Loc Commune People's Committee, Hue City Young Entrepreneurs Association, and Co.opmart Hue, held the opening ceremony of the 2026 Product Fair of Cooperatives, Affiliated Enterprises, and Saigon Co.op in Vinh Loc.

Together in a fashion and artistic program, each of the Ao dai collections expresses its own cultural stories, showcasing beauty by the romantic Perfume River, evoking a wide range of emotions among audiences.

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).