As the five-day National Day holiday approaches, featuring a vibrant lineup of cultural, artistic, sports, and experiential activities, Hue is expected to welcome over 500,000 tourist arrivals.

On the morning of August 27th, Permanent Deputy Secretary of Hue City Party Committee and Chairman of Hue City People’s Council Pham Duc Tien received and held a working session with a delegation from the Organization Commission of Salavan Provincial Party Committee of Lao People’s Democratic Republic, led by Mr. Chansilone Sisomboun, Member of the Standing Committee and Head of the Organization Commission of Salavan Provincial Party Committee.

The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) officially opened on the morning of August 27th. Hue is taking part in the event with a joint stall shared by Quang Tri, Hue and Danang.

With a width of around 80m, the Hue Wonderverse Music Fest 2026 stage is considered the largest ever built for the festival, with capacity for over 50,000 spectators. Construction and installation are being expedited to ensure everything is ready for the two concert nights on August 30 and September 1.

On the morning of August 27, Deputy Secretary of the City Party Committee, Chairman of Hue City People’s Committee Le Tri Thanh received and held a working session with Mr. Andrew Khan, General Director of Carlsberg Vietnam.

The 28-page special edition of Hue Today celebrating National Day on September 2 will be published in place of the Hue Today Weekly issue scheduled for August 30, and the regular Hue Today issues scheduled for August 31 and September 1.

From August 25 to 27, an intensive training program for Happy School trainers for the 2026-2027 academic year was held in Hue, bringing together a core team of education officials and teachers. The program marks an important preparatory step toward integrating the spirit and values of Happy Schools into educational institutions across the city.

On the morning of August 26, the Academy of Journalism and Communication, in coordination with the Department of Home Affairs, opened a training course on ‘Enhancing capacity for civil servants and public employees working on gender equality and the advancement of women’.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

According to the information released on the morning of August 26 by the People’s Committee of Dan Dien Commune, the locality provided financial support worth over VND 1.4 billion for locals to purchase 8 straw balers to facilitate the collection of crop residues during the 2026 summer-autumn rice harvest.