The direct air route connecting Shenzhen and Da Nang has officially reopened after more than 5 years of interruption, bringing great expectations for tourism in Hue and the Central region.

On October 21, the Luxembourg Project Management Board, in coordination with Maries Co., Ltd., organized an event to announce activities within the framework of Project VIE/039 “Initiative to enhance the capacity of women working in Bang grass (Lepironia articulata) handicraft, contributing to preserving the traditional craft and creating sustainable livelihoods in Phong Binh (now Phong Dinh Ward), Hue City”.

On May 9, the Center for Investment Promotion, Trade, and Business Support announced that the city will organize a trade connection conference between businesses of Hue City and distributors in Ho Chi Minh City from May 23 to 25, 2025.

The National Tourism Year (NTY) - Hue 2025 represents a major opportunity for Hue’s tourism industry. The key issue is how to ensure that by the end of NTY, Hue gains significant “profit,” not only in visitor numbers.

On the afternoon of December 4, Hue College of Tourism coordinated with Ile-de-France Chamber of Trade and Craft (French Republic) to hold a signing ceremony for an agreement on a cooperation framework to provide apprentices with diversified international experiences, along with many other important contents.

The Hue Festival Trade Fair 2024 opened on the evening of September 16 at Thuong Bac Park (Tran Hung Dao Street, Hue City).

In early August 2024, the People's Committee of Hue City organized a creative and experiential space for traditional handicrafts, specialties, and cuisine of Hue at the Imperial City Night Street, attracting thousands of visitors and shoppers.

Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

As a meaningful highlight to attract tourists and people during the holidays of April 30 and May 1, the space to experience cuisine, poetry, and Ao Dai within the framework of Hue Traditional Cuisine Week 2024 at Thuong Bac Park takes place from April 27 to May 1, providing a place to have fun, experience, and enjoy regional cuisine throughout the country, creating a vibrant and bustling atmosphere for the long holiday.

While busy with two big-budget horror film projects, namely, Hunger: The Code 45 and The Torture Hill, director Luong Dinh Dung has recently announced that he will make a historical drama about Nguyen Trai entitled Hero and Hero. Facing a certain amount of skepticism about the feasibility of this project, director Luong Dinh Dung affirmed that he would make the best use of his resources for this blockbuster.

Currently, many domestic destinations have stimulus packages in 2023, Hue cannot delay further. If it does not stimulate demand in time, otherwise, it will miss a large number of visitors.