In the early days of the new year 2025, the Year of the Snake, many places in the city organized exciting spring activities, including cultural and sports activities, as well as folk games and royal court games, etc.

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

During the journey to Hue at the beginning of the Year of Snake, many tourists consider the Hue Imperial Citadel as a must-visit destination. Despite the cold weather with occasional rain and sunshine, tourists still want to spend much time checking-in the Royal Citadel and immerse themselves into various activities to gain vivid feelings about the traditional Tet in the Ancient Capital.

On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.

Despite the cold and rainy weather, many people in Hue continued the tradition of visiting pagodas on the first day of the Lunar New Year to worship Buddha and pray for a peaceful and prosperous year.

Hue City these days is becoming more bustling with the atmosphere of the upcoming Tet holiday (the Lunar New Year of the Snake). Flowers and ornamental plants have been brought to decorate the city's parks. The entire city is vibrant with flowers, and people are out taking “check-in” photos.

On the first day of the new year, a ceremony to announce the National Tourism Year and Hue Festival 2025 was held at Ngo Mon Square by the People’s Committee of Hue City.

When the clock strikes the transitional moment between the old and new days, many street corners in Hue are still bustling with late-night diners. They are mostly young people, students, and tourists who have contributed to preventing Hue's street corner from sleeping early.

“Just one rain in Hue makes it be winter” is how Minh Tu, the journalist, borrowed the ancients to describe Hue rain in the long-running series titled “The awaited rains” in Tuoi Tre newspaper. It could also because the rains always bring a sense of melancholy to Hue, even the rains in the middle of summer days.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.