According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

From early 2026, in addition to maintaining current ticket prices, Hue City will significantly expand the groups eligible for free and discounted entrance fees to heritage sites within the Hue Complex of Monuments. The move aims to facilitate access to heritage for residents and students, and to promote sustainable tourism demand.

In the not-too-distant future, the more than 120-hectare area south of Hue city center will move beyond being a newly developed site to take shape as a “university city” - a space for living, learning, and creativity, gathering the intellectual elite of Central Vietnam.

For more than two decades, Hue City Association for Victims of Agent Orange/Dioxin has not only accompanied and shared the pain of more than 3,200 victims, but has also served as a compassionate home. From policy support and helping rebuild homes to the fight for justice, the association’s journey is a testament to the power of humanity and the engagement of the entire political system on behalf of lives bearing the legacy of Agent Orange. ​

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

Amid the global wave of green transition, Hue has no choice but to seize this opportunity to craft appropriate policies and solutions that balance growth objectives with green, sustainable development.

The atmosphere at the University of Medicine and Pharmacy, Hue University, has become even more vibrant with the victory of the student team participating in the 2025 International Medical Biochemistry Competition.

On the morning of December 4, at Hue One Food manufacturing plant (No.1 Nguyen Van Tuyet Street, Thuan An Ward, Hue City), Hue One Food Joint Stock Company held a ceremony to release a 40-foot container, carrying about 19 tons of traditional Hue cakes, for official export to the U.S market.

More than just a heritage city, Hue is increasingly becoming a “regional diffusion axis”, linking economic corridors and opening opportunities for cooperation and sustainable investment for the Central region.

Hue starts entering winter, beginning a series of long and wet rainy days. But truly, if tourists could “embrace” this Hue’s weather, they will not only fully experience all the senses with the specialty of Hue rain, but can also feel Hue more vivid and authentical in its profound and peaceful space.