With its potential and strength in tourism and distinctive cultural features, Thua Thien Hue has just been recommended by Travel+Leisure Travel Magazine (The US) as one of the must-visit destinations in Asia that travelers should not miss in their journeys in 2024.

Thua Thien Hue is a region with many dishes honored in the “Journey to find the cultural value of typical Vietnamese cuisine” including Hue beef noodles, tapioca dumplings stuffed with roasted pork sweet soup, mussel rice, tapioca dumplings, mixed vegetarian fig salad, vegetarian rice steamed in lotus leaf.

On the evening of November 7th, the Vietnamese Cuisine Culture Association held a ceremony to announce and present certificates for the outstanding culinary dishes of Thua Thien Hue province in phase I – 2022, and launched the nomination voting for the second phase in 2023 of the “Journey to discover the typical cultural value of Vietnam’s cuisine”, and awarding membership certificates to the Culinary Culture Association of Thua Thien Hue.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

The "Straw’s Journey" project contributes to protecting the environment and reusing resources after the harvest by producing environmentally friendly paper products from straw.