Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

The People's Committee of Hue City has just launched a news and art photo contest with the theme "Hue - A friendly land", with the aims to propagate and promote beautiful images of culture, civilized lifestyle, landscape, environment and people of Hue, who are friendly and hospitable, to domestic and international visitors and friends.